Job Description – Program Manager, MarTech & AdTec

Role Overvie

We are seeking an experienced Program Manager – MarTech & AdTech to lead complex marketing technology programs for a large enterprise client. The role requires a strong combination of program leadership, marketing technology expertise, advertising ecosystem knowledge, data-driven marketing, stakeholder management, and delivery governance.

The Program Manager will work closely with Marketing, CRM, Digital, Media, Data Engineering, Product, Architecture, Analytics, Privacy, and Technology teams to translate strategic marketing objectives into scalable MarTech and AdTech capabilities.

Key Responsibilitie

Program & Delivery Leadership

Own end-to-end delivery of large-scale MarTech and AdTech transformation programs.
Manage program roadmap, milestones, dependencies, RAID items, budgets, resources, and executive reporting.
Coordinate multiple workstreams across business, technology, agencies, vendors, and implementation partners.
Drive Agile delivery, sprint governance, release planning, UAT, production readiness, and post-launch stabilization.
Establish measurable KPIs covering delivery health, adoption, campaign effectiveness, operational efficiency, and business outcomes.

MarTech Expertise
Demonstrate strong understanding of Customer Data Platforms, Journey Orchestration, Campaign Management, CRM, Personalization, Marketing Automation, Analytics, and Consent Management.
Experience with platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Target, CJA, Salesforce Marketing Cloud, Braze, or equivalent platforms.
Understand customer identity, segmentation, audience creation, activation, personalization, and omnichannel journey orchestration.

AdTech Expertise
Understand the digital advertising ecosystem including DSPs, SSPs, DMP/CDP integration, ad servers, programmatic advertising, paid media, attribution, audience activation, and measurement.
Familiarity with Google Marketing Platform, Meta, retail media networks, clean rooms, first-party audience activation, and privacy-safe advertising.
Partner with Media and Marketing teams to improve targeting, measurement, attribution, and advertising effectiveness.

Business & Leadership Skills
Translate business requirements into prioritized technology roadmaps.
Facilitate executive steering committees and communicate risks, decisions, dependencies, and outcomes.
Manage cross-functional teams spanning onshore/offshore delivery models.
Drive vendor governance and ensure accountability across technology partners.
Identify automation, AI, and GenAI opportunities across campaign operations and marketing workflows.

Qualifications:
12+ years of experience, including 5+ years managing enterprise MarTech/AdTech programs.
Strong Retail, eCommerce, Consumer, or Loyalty experience preferred.
Excellent executive communication, stakeholder management, problem-solving, and program governance skills
Understanding of cloud platforms, APIs, customer data, SQL/data pipelines, privacy, consent, and marketing analytics.
PMP, SAFe, Scrum, Adobe, or relevant MarTech certifications are advantageous

Program Manager-Martech/AdTech

Key skills

About this role