Senior Digital and Web Marketing Manager

Guild is hiring a Senior Digital and Web Marketing Manager to lead its corporate website and paid media programs. The role manages website projects and campaigns, improves the buyer journey, and connects digital performance to demo requests and pipeline.

Responsibilities:

• Own Guild.com management and prioritize website builds and projects across business units. Publish content, build landing pages, and make front-end edits in Storyblok CMS
• Evaluate and deploy conversion tools, including chatbots, meeting bookers, and on-site personalization platforms
• Define and execute SEO and answer engine optimization (AEO) strategy, covering technical site health and content for traditional and AI-powered search
• Manage web development vendors and agencies, coordinating project scope, QA, and deployment
• Execute paid campaigns across LinkedIn, Google, and Bing with agency support. Own campaign setup, trafficking, budget pacing, and optimization to drive pipeline and ROI
• Build and scale digital account-based marketing with personalized ads and website experiences for priority accounts
• Partner with creative and content teams to test ad copy and visuals. Work with UX designers to improve site experiences and conversion
• Run A/B tests in VWO, analyze heatmaps, and implement improvements. Report performance through Salesforce and analytics tools, partnering with Marketing Ops on attribution

Requirements:

• 3-5+ years of digital marketing experience with hands-on web management and paid media
• Experience managing LinkedIn Ads and/or Google Ads campaigns, directly or through agency oversight
• Ability to make HTML/CSS edits, implement scripts and pixels through tag management, and work with a development agency to QA and ship web changes
• Experience with CMS platforms and web content workflows, ideally including a headless CMS
• Analytical skills to build reports, interpret results, and make independent optimization decisions
• Strong project management, attention to detail, and ability to manage multiple workstreams across stakeholders
• Experience evaluating and deploying conversion tools such as Qualified, Drift, or Optimizely
• Familiarity with ABM platforms and first-party data targeting
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Background in B2B SaaS, HR tech, or Learning & Development
• Bachelor's degree in Marketing, Business, Communications, or a related field