Senior Product Manager, Resident Onboarding

Second Nature is hiring a Senior Product Manager to own Resident Onboarding Lift, its joint onboarding product with AppFolio. The role leads the product roadmap, partner collaboration, execution, and ongoing improvement to increase activation, enrollment, and resident adoption.

Responsibilities:

• The outcome. Own the Resident Onboarding Lift roadmap and the numbers it moves: AppFolio door enablement, enrollment rate, and resident adoption. You set the targets, you report progress to leadership, and you own the result
• AppFolio fluency. Become the person at Second Nature who best understands how resident onboarding actually works inside AppFolio: lease templates, signing order, counter-signing, how their property managers really run a move-in. Contribute to the joint roadmap with AppFolio's product team so that what we build fits the way their customers operate. You will also own, drive, and execute weekly AppFolio joint partner calls and deliver on timebound commitments
• Execution. Write requirements that are clear, complete, and fast to build against. Align engineering, marketing, and support so launches land with customers instead of just shipping
• The craft. You won't manage anyone, but you will set the standard. Model the discovery-through-iteration practices the rest of the product org learns from
• Own and execute the product roadmap: Develop and maintain a prioritized Resident Onboarding Lift roadmap aligned with Second Nature’s strategic goals, customer needs, and business objectives, with clear milestones and measurable product outcomes
• Influence AppFolio’s product strategy: Build a strong working partnership with AppFolio’s product and leadership teams to align roadmaps, influence platform capabilities, and drive decisions that improve the joint product experience
• Deliver high-quality product execution: Translate customer insights and business priorities into clear requirements, technical tradeoffs, and actionable product plans, enabling engineering to deliver predictable and efficient solutions
• Drive continuous product improvement: Establish a disciplined discovery, experimentation, and iteration process using customer feedback, product analytics, and performance insights to identify friction, validate opportunities, and improve Resident Onboarding Lift over time
• Deliver measurable product & partnership impact: Establish and execute a joint roadmap with AppFolio that improves onboarding performance, addresses customer pain points, and delivers measurable gains in activation, enrollment, and resident experience

Requirements:

• 7+ years in product management, including time owning a product line or platform end to end. You can speak to business results, not just to features shipped
• A record of turning strategy into a sequenced roadmap and winning the investment to build it
• Experience building products that depend on a partner's platform, where your roadmap and theirs have to fit together
• Demonstrated experience influencing a major partner's strategy and roadmaps
• Influence that works in both directions: internally with leadership, externally with partners and customers. You have the confidence to stand your ground in debates with senior executives, and the savvy to know when to push and when to hold your punches
• Technical fluency deep enough to earn engineering's trust and make real architecture tradeoffs
• Curiosity and passion for your market and product. You wake up in the morning wondering how the products your team has launched are doing, and obsessively drive to "why" things are (or aren't) working
• Direct experience with AppFolio, as a user, a builder, or an integration partner
• Proptech or SaaS experience
• Complex B2B2C products