Principal Product Marketing Manager, Atlas

Gainsight is hiring a Principal Product Marketing Manager to lead product marketing for Atlas, its new AI-native services offering. The role will shape Atlas’s positioning, category narrative, go-to-market motion, and demand engine, while partnering with product and engineering and developing AI-native workflows for the product marketing team.

Responsibilities:

• Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves
• Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet
• Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting
• Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about
• Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into
• Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them

Requirements:

• 10+ years of product marketing experience in B2B tech (SaaS preferred)
• Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners
• Demonstrated 0→1 product marketing experience: you have launched a new product or created a new category, not just marketed an existing one, and you can speak specifically to what you decided and what you got wrong
• Deep, hands-on fluency with AI products and the AI-forward buyer, including how you personally use AI tools to do your own work, not just how you market them
• Demonstrated comfort operating with wide latitude: you set your own objectives, choose your own methods, and take clear positions on ambiguous questions without waiting for direction
• Experience influencing product direction and executive decision-making as a peer, including with founders, GMs, or C-level stakeholders
• High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment
• Genuine energy for undefined territory: you're motivated, not anxious, when there's no playbook
• A knack for design and the ability to work fluently in Figma and Canva
• Startup experience, particularly at seed through Series B stage
• Experience in a product line or business unit operating semi-independently inside a larger company
• Experience vibe coding prototypes, landing pages, and product imagery