Marketing Manager

Elastic Path is seeking a Marketing Manager to grow qualified pipeline and brand awareness through multi-channel marketing programs. The role focuses on enterprise buyer targeting, AEO and search visibility, website content, campaign execution, performance reporting, and continuous testing.

Responsibilities:

• ICP and Buyer Focus: Make sure every program reaches enterprise brands with complex commerce needs and speaks to the specific roles on their buying committee. Tailor messaging by buyer, and measure success by pipeline from target accounts rather than lead volume alone
• Answer Engine Optimization (AEO): Create content that drives Elastic Path’s visibility in AI answer engines and traditional search, including video content for YouTube. Track how Elastic Path shows up in AI-generated answers and search results, and use what you learn to shape what we publish next
• Website Management: Build and publish new website content including but not limited to blogs, landing pages, product and solutions pages, ebooks, and case studies. Coordinate with the web development agency on any website needs or troubleshooting issues
• Campaign Management: Plan and execute multi-channel campaigns that drive hand raisers, from content offers like ebooks, case studies, and webinars to product launches and events. Own campaign setup in HubSpot, including landing pages, forms, and lead routing
• Performance Reporting: Track and report on campaign, website, and AEO performance in terms of leads, pipeline, and revenue influenced. Build recurring reporting that shows the team what’s working and where to shift effort
• Continuously Test: Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team

Requirements:

• We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand
• You are a self-starter with a proven track record of crafting and orchestrating successful multi-channel marketing programs
• You are eager to get hands-on with answer engine optimization, search, YouTube, and website content, and you use AI tools to move faster and get more done
• You never shy away from trying new tactics, channels, and tests, and are someone who is naturally stretching your abilities, pushing your colleagues to do the same
• You are somebody who has an itch for AI
• You are constantly on X, Substack, LinkedIn, YouTube learning more about the frameworks and systems that drive efficient agentic work
• candidates are required to be located in the United States or Canada to be considered
• 3-5 years of experience in B2B SaaS
• Excellent written and verbal communication skills
• Experience with managing a CMS and HubSpot
• Currently using AI for 60% or more of your current workday
• Strong ability with context switching. You are someone who can quickly jump in and out of workstreams
• Detail oriented with strong project management skills
• e-commerce experience strongly preferred
• Preference will be given to candidates in the Eastern Time Zone
• Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus