Marketing Manager- Traffic Tickets

Rosenblum Law is hiring a Marketing Manager for TrafficTickets.com. The role will build an expert-driven content program, grow organic and social channels, and oversee paid search and conversion initiatives to generate qualified leads and signed clients.

Responsibilities:

• Develop a repeatable process for identifying experts, planning interviews, recording sessions, and publishing content
• Coordinate interviews with attorneys, former police officers, former judges, and other knowledgeable voices in the traffic ticket space
• Turn those interviews into articles, expert commentary, FAQs, and other content for TrafficTickets.com
• Repurpose recordings into short videos and other social media content
• Hire and manage content and video freelancers to help coordinate interviews, develop content, and keep the publishing process moving. Help set and manage budget for content production
• Maintain an editorial calendar and coordinate attorney review for accuracy and compliance
• Build an engaged following through useful content that answers drivers’ questions and makes traffic law easier to understand
• Develop and test content ideas, hooks, and formats across relevant platforms
• Work with creators and freelancers to produce and distribute content consistently
• Track which content generates engagement, qualified traffic, leads, and signed clients
• Manage our paid search agencies, including campaign priorities, budgets, messaging, landing pages, and performance
• Review results with a focus on lead quality, cost per signed client, and return on spend
• Work with agency partners and freelancers to test landing pages, forms, and messaging to improve conversion
• Collaborate with intake to understand common questions, objections, and why prospects do or don’t hire us

Requirements:

• A track record of growing social media or organic content channels with measurable business results
• Experience building a repeatable content production process, ideally using expert interviews, video, and written content
• Strong editorial judgment and the ability to turn complex information into clear, engaging content
• Experience hiring and managing freelancers and holding agency partners accountable
• Experience overseeing paid search and evaluating performance beyond clicks and impressions
• Familiarity with landing page testing, analytics, CRM data, and call tracking
• Strong project management skills and the ability to move work forward independently
• Experience with CallTrackingMetrics and ActiveCampaign, or comparable platforms
• Experience with PR, corporate marketing, referral programs, email marketing, connected TV, or digital radio is a plus
• Legal industry experience is helpful but not required