Growth Marketing Manager

Fuel Cycle is hiring a hands-on Growth Marketing Manager to manage its end-to-end marketing funnel, from acquisition channels through lead nurture and Sales handover. The role builds, launches, measures, and improves campaigns in partnership with RevOps, Sales, and marketing colleagues.

Responsibilities:

• Run paid search and social, organic search and website conversion day to day
• Plan and ship tests; manage budget pacing and vendors
• Optimize for qualified inbound, not traffic
• Build nurture, retargeting and re-engagement programs that move leads from first touch to opportunity
• Own lead capture, scoring and campaign tracking in the marketing automation platform
• Act as marketing’s conduit to RevOps and Sales so every qualified lead reaches a rep with context, inside SLA
• Build and maintain lead scoring, routing and handover automations in partnership with RevOps and CRM governance; flag what falls through
• Turn campaign plans and content into live landing pages, forms, emails and audiences
• QA everything; ship on time
• Monitor channel and funnel performance daily; deliver a weekly read-out on what is working and what to do next
• Use AI tools to speed up setup, reporting and documentation

Requirements:

• Paid search, paid social and email nurture program management
• Funnel instrumentation and analytics: building tracking end to end and reading A/B tests
• Lead scoring, routing and automation workflows in a B2B marketing automation platform
• Clear weekly read-outs; tells the Director what happened, why, and what to do next
• Works with RevOps and Sales, keeps commitments, and communicates their needs back to the team
• Uses AI tools to work faster on setup, QA, reporting and documentation
• Comfortable in the details; notices when data is off, fixes root causes, and does not let leads fall through
• Able to run several campaigns at once
• Curious, and comfortable shipping experiments and acting on the results
• Experience in B2B demand generation or growth marketing (typically 3+ years), including hands-on use of a CRM or marketing automation platform (HubSpot, Pardot or similar)
• Track record running paid search, paid social and email nurture programs measured on qualified leads and pipeline, not just traffic
• Working knowledge of web funnels and analytics: Google Analytics, Google Ads and LinkedIn Campaign Manager
• Ability to instrument a funnel end to end and interpret A/B test results
• Applicants must be legally authorized to work in the United States
• Fuel Cycle is not able to provide visa sponsorship for this position, now or in the future
• Hands-on SEO experience (keyword research, on-page optimization, technical basics, content performance tracking) with tools such as Google Search Console, Semrush or Ahrefs
• Experience building lead scoring, routing and automation workflows in a B2B marketing automation platform
• Experience working directly with RevOps or Sales teams
• Experience with AI/GEO search optimization and AI-assisted marketing workflows
• Experience with intent and enrichment tools (for example Warmly, G2, Clay) and ABM programs
• Experience working with engineering to build and scale agentic marketing workflows
• SaaS, AI or market research industry experience