Field Marketing Manager--New School Support

Primrose Schools is hiring a Field Marketing Manager to support new franchise locations from contract signing through grand opening and early ramp-up. The role guides Franchise Owners through pre-opening marketing, builds local community presence, drives inquiry and enrollment growth, and ensures marketing activity meets brand standards.

Responsibilities:

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period, building a trusted advisor relationship from the start
• Guide Franchise Owners through the pre-opening marketing process, including school naming, local community planning, digital setup, and grand opening planning, following established timelines and expectations
• Provide hands-on marketing coaching to new Franchise Owners, translating Local School Marketing Playbook guidance into concrete, prioritized action steps appropriate for their opening stage
• Track pre-opening marketing milestones, hold Franchise Owners accountable to key deliverables at each phase, and proactively flag risks when timelines are at risk
• Coordinate with internal cross-functional partners to ensure new schools have the right digital infrastructure, local listings, and launch campaigns in place before opening day
• Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines
• Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback
• Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes
• Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams
• Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support
• Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results
• Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed
• Partner with New School Support Coach to drive school performance and address business needs
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide

Requirements:

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships
• Bachelor's degree in Marketing, Communications, Business, or a related field
• experience supporting new store or franchise openings strongly preferred