Senior Product Manager, Audience Lifecycle Tools

NPR is hiring a Senior Product Manager to own audience lifecycle activation tools and mature its cross-platform audience engagement practice. The role leads lifecycle and marketing technology roadmaps, builds scalable activation workflows, and partners across teams to improve audience engagement, measurement, and donation conversion and retention.

Responsibilities:

• Lead the product roadmap for NPR's audience lifecycle and martech ecosystem (including Piano.io and Salesforce Marketing Cloud), translating stakeholder requirements into prioritized engineering backlogs
• Build, configure, and operationalize internal-facing audience activation tools, establishing intuitive self-serve processes, user permissions, and governance guardrails for content and marketing leads
• Partner with cross-divisional teams to design scalable automation rules and capabilities that enhance the full listener journey—from email discovery and content re-engagement to recurring donation conversion and win-back
• Collaborate with Data and Analytics teams to enhance customer data platform (CDP) segmentation, tracking taxonomy, and attribution modeling to measure the direct impact of activation campaigns
• Drive technical development and platform enhancements for the NPR editorial newsletter suite in close coordination with newsroom and product leadership
• Evaluate and deploy practical, responsible AI and automation capabilities within lifecycle workflows to minimize repetitive manual execution
• Support audience diversification goals by designing personalization and segmentation workflows that welcome and sustain cross-generational and diverse audiences across digital touchpoints
• Author product documentation, establish lifecycle governance best practices, and conduct internal training sessions to ensure cross-departmental adoption of activation tools

Requirements:

• 3+ years of digital product management experience managing complex platforms, with a track record of driving measurable business or audience outcomes
• Substantive experience managing enterprise marketing automation platforms, customer data platforms (CDPs), or audience lifecycle suites (e.g., Salesforce Marketing Cloud, Piano.io, Braze, Segment)
• Demonstrated experience translating complex cross-departmental requirements into structured user stories, technical specifications, and prioritized roadmaps
• Proven track record leading technical software migrations, vendor integrations, or enterprise tooling rollouts
• Strong background in data-informed product development, including experience with digital analytics, cohort tracking, and structured A/B testing
• Systems Thinking: Ability to synthesize inputs from across a federated matrix of stakeholders into a coherent product architecture and execution plan
• Internal Tool & Platform Enablement: Deep empathy for internal users, balancing self-service flexibility with structured organizational guardrails
• Data Literacy & Attribution: Fluency in customer segmentation logic, data pipelines, retention funnels, and performance reporting
• Cross-Functional Influence: Superior written and oral presentation skills, with the ability to explain complex technical concepts clearly to both technical and non-technical partners
• Iterative Problem Solving: Ability to prioritize high-leverage product enhancements and maintain roadmaps through periods of organizational or technical evolution
• Bachelor's degree in Computer Science, Information Systems, Business Administration, Marketing, or related field, OR equivalent practical work experience demonstrating equivalent technical and product management capability
• Prior experience within a media organization, digital publishing company, non-profit, or subscription/membership-driven enterprise
• Practical experience implementing AI-enabled automation or algorithmic segmentation within marketing workflows
• Familiarity with user privacy regulations, consent frameworks, and modern consumer data compliance standards