Marketing Manager

NutriScan is an early-stage consumer health technology company building an AI-assisted nutrition app for adults with Type 1 diabetes. The part-time Marketing Manager will lead practical growth marketing to increase awareness, acquire and retain users, and communicate the product clearly and responsibly across channels.

Responsibilities:

• Develop and execute a focused marketing plan to increase awareness, qualified user acquisition, and retention
• Own day-to-day marketing across social media, email, content, app-store presence, and community channels
• Create and manage a content calendar, including educational and product-focused posts, emails, landing-page copy, and campaign assets
• Use analytics to evaluate campaigns, report actionable insights, and continuously improve performance
• Conduct market, audience, and competitor research to refine messaging and channel strategy
• Help build thoughtful relationships with relevant communities, creators, and organizations, always following NutriScan’s privacy and responsible-health-communication standards
• Partner closely with the founder, product, and design collaborators to translate product updates into accurate, accessible marketing
• Establish lightweight, repeatable marketing processes appropriate for a growing startup

Requirements:

• Demonstrated experience leading or meaningfully contributing to digital marketing, growth, content, or community initiatives
• Strong writing and editing skills, with an ability to communicate clearly and responsibly to consumer audiences
• Hands-on familiarity with social media, email marketing, basic SEO/app-store optimization, and campaign analytics
• Sound judgment about privacy, health-related communication, and avoiding unsupported product or medical claims
• Comfort prioritizing work, testing ideas, and operating with ownership in a remote, early-stage environment
• Applicants must be authorized to work in the United States
• Experience with consumer mobile apps, digital health, nutrition, or the diabetes community is helpful but not required