Strategic Marketing Manager - Endosafe (REMOTE)

Charles River Laboratories is hiring a Strategic Marketing Manager to support marketing across its Microbial Solutions portfolio, with a dedicated focus on the Endosafe endotoxin testing business. The role develops marketing strategy and delivers measurable campaigns, content, sales enablement, customer communications, and analytics to engage customers and support business growth.

Responsibilities:

• Shape and implement marketing strategies aligned to business goals, with a primary focus on the endotoxin testing portfolio
• Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities
• Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our endotoxin testing offering
• Maintain a strong understanding of the competitive landscape, client segments, and market dynamics within sterile and non-sterile markets
• Identify and develop priority target markets and geographies, and translate research into pilot programs and scale plans
• Lead marketing programs that support customer adoption of endotoxin testing workflows
• Proactively design marketing protocols and initiatives, identify gaps in current processes, and propose solutions with measurable improvements
• Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, webinars, events, and paid channels
• Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery
• Partner with Marketing Operations, creative teams, agencies, and vendors to produce impactful content (web copy, brochures, videos, infographics, event assets)
• Coordinate campaign localization and geographic expansion with regional teams
• Build and refine lead nurturing programs for inbound and outbound campaigns through email, marketing automation, and digital content
• Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data-driven improvements
• Develop content strategy proposals, selecting the right formats for each initiative
• Oversee customer-facing product communications, including product updates, release notes, user guides, validation letters, and end-of-life notices
• Keep campaign assets current, accurate, and in alignment with brand and compliance requirements
• Develop and maintain sales enablement materials (presentations, one-pagers, battle cards, case studies)
• Collaborate with Subject matter experts, Operations, R&D, and Commercial teams to align campaign messaging with customer priorities and opportunities
• Participate in planning for major trade shows, conferences, and client events; support pre- and post-event marketing
• Design in-person and interactive customer experiences for trade shows, conferences, and client events, including demonstrations, giveaway items, and engagement activities
• Support campaign measurement through CRM and marketing automation tools (Salesforce, Pardot.)
• Monitor ROI and report monthly performance metrics to the Senior Marketing Manager
• Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy

Requirements:

• Bachelor's degree in Life Sciences, Biotechnology, Marketing, or related field
• 5+ years' experience in B2B life sciences, biotech, or CRO marketing
• Demonstrated experience designing and leading integrated campaigns and contributing to strategic planning
• Strong writing and communication skills, with ability to translate complex science into compelling marketing messages
• Proficiency with marketing automation and CRM tools (Salesforce, Pardot)
• Collaborative, proactive, and detail-oriented; comfortable working in a matrix environment across global teams
• advanced degree