Product Marketing Manager

DataSpring is hiring a Product Marketing Manager to commercialize its provider and member data solutions. The role develops positioning and messaging, supports go-to-market launches and sales enablement, and translates market and customer insights into recommendations across product, marketing, growth, and client partnership teams.

Responsibilities:

• Develop and maintain product, solution, and use case positioning and messaging
• Translate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and users
• Develop and maintain solution narratives that connect customer challenges with DataSpring's offerings
• Contribute to buyer persona development, segmentation, and ideal customer profile refinement
• Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation
• Support the planning and execution of product, solution, and major release launches
• Support launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics
• Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
• Ensure commercial teams are prepared to communicate new capabilities effectively
• Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioning
• Create content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams
• Support RFP responses, executive presentations, and strategic account opportunities
• Partner with commercial teams to improve message consistency and sales effectiveness
• Participate in the feedback cycle by gathering and synthesizing insights from clients, prospects, sales teams, customer-facing teams, and industry sources, including market trends, deal dynamics, objections, and buying drivers
• Conduct competitive research and maintain competitive intelligence resources, partnering with the Insights team
• Translate insights into recommendations for positioning, messaging, enablement, and commercialization strategy
• Maintain core product marketing assets and source-of-truth documentation ensuring alignment with organizational priorities
• Manage proof points, customer evidence, and commercialization materials with regular update cadences
• Support continuous improvement of product marketing processes, frameworks, and best practices
• Participate in implementation and maintenance of AI-enabled tools and workflows
• Document and maintain process guides for recurring PMM workflows

Requirements:

• Develop product positioning, messaging, and sales enablement materials
• Product launch or commercialization initiative support
• Strong written, verbal, and presentation skills
• Ability to translate complex concepts into simple, compelling business value
• Cross-collaboration with Product, Growth, Marketing, and Client Partnership teams
• Strong project management and organizational skills
• Ability to operate effectively in a fast-paced, evolving environment
• 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
• Develop customer-facing commercial content and sales enablement programs
• Familiarity with regulated healthcare markets and enterprise purchasing processes
• Experience supporting strategic sales opportunities and RFP responses
• Owning recurring, cadence-driven communications and operational processes
• Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions