Senior Product Marketing Manager [IC4]

Sourcegraph is hiring a Senior Product Marketing Manager to lead technical product marketing for its developer tools and engineering infrastructure. The role translates product capabilities into market narratives, leads launches and sales enablement, and partners with GTM, Demand Generation, and DevRel to drive market impact and revenue.

Responsibilities:

• Ramp up quickly on the product, our audience, and the market landscape
• Build trust with the GTM and EPD teams
• Identify clear product marketing gaps and quick wins
• Establish clearly defined messaging frameworks
• Take the lead on product releases and launches
• Create and deliver sales enablement assets
• Establish strong operating rhythm with GTM and EPD teams
• Make product launches and releases repeatable and predictable
• Drive high-impact initiatives that directly influence pipe generation and deal velocity
• Partner closely with Demand Generation and DevRel on high-impact campaigns
• Clearly attribute activities to revenue impact
• Shape GTM strategy
• Raise the bar for PMM across the organization

Requirements:

• You have a track record of success in driving and owning product marketing initiatives end-to-end
• You're equally comfortable shaping narratives that connect with our technical enterprise audience, enabling sales, and shipping launches that move the business forward
• You understand the software development lifecycle and are excited about how AI is reshaping developer tools and workflows
• 5+ years of work experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting
• Strong familiarity with developer tools and modern developer workflows, with a deep interest in AI-driven software development
• Proven ownership of end-to-end technical product launches, spanning positioning, field enablement, and launch execution
• Demonstrated ability to partner closely with technical teams to define what sets Sourcegraph apart and translate that differentiation into clear, credible, and memorable stories across channels
• Experience supporting enterprise sales motions and navigating complex buying cycles
• Strong sales enablement muscle, building and maintaining high-impact collateral and assets that scale and move enterprise deals forward
• Experience delivering integrated campaigns in partnership with Demand Generation, Field Marketing, and DevRel across webinars, videos, web content, and events
• Customer-first mindset, translating real customer feedback into messaging, positioning, and product direction
• Strong technical aptitude, with a deep understanding of how modern software is built, shipped, and adopted
• Bias toward action, moving quickly and putting bold ideas into motion
• Excellent written, verbal, and presentation skills
• Background in software engineering or software development
• Experience with account-based marketing (ABM) in enterprise or strategic account motions