Manager, CRM & Digital Marketing

Shiseido Americas Corporation is hiring a Manager, CRM & Digital Marketing to implement customer lifecycle marketing and digital engagement initiatives across Shiseido, NARS Cosmetics, and Clé de Peau Beauté. The role leads omnichannel CRM programs across direct-to-consumer and retailer channels, using customer data and insights to drive acquisition, engagement, retention, and revenue growth.

Responsibilities:

• Oversee CRM and digital marketing execution and analytics of CRM campaigns to drive acquisition, engagement, retention and revenue growth for Shiseido, NARS Cosmetics and Clé de Peau Beauté
• Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM, including content planning, creative briefing, QA, and delivery to ensure a seamless customer experience and on-time execution
• Develop customer segmentation, audience targeting, testing, and personalization strategies leveraging Customer Data Platform and data insights to increase engagement, conversion, and customer lifetime value
• Activate customer data and CRM campaigns to support sales growth and customer engagement across key Retailer channels (Amazon, Sephora, Macy's, etc)
• Serve as primary contact for email marketing operations, partnering with external agency to maximize resource utilization, execute campaigns, and drive operational efficiencies through best-in-class and AI-enabled practices
• Amplify SMS channel growth through targeted campaigns, testing, and performance optimization
• Manage affiliate and creator programs with agency partners to drive acquisition and optimize performance/ ROI
• Partner with external media agency to activate and optimize lower-funnel paid Search and Social strategies
• Expand the contactable customer base through data capture strategies that fuel acquisition and retention
• Prepare and analyze CRM and KPI reporting, identifying trends and opportunities to improve performance
• Assist with CRM budget monthly P&L accountability for CRM tools and campaign spend
• Partner cross-functionally to drive CRM alignment, prioritization, and execution of customer growth initiatives
• Lead, coach, and develop 1 direct report to foster innovation, accountability, collaboration, and growth
• Perform other duties and strategic initiatives as assigned

Requirements:

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement
• Bachelor's degree in Marketing, Business or related field
• Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms
• Strong analytical skills, including budget management, forecasting, and KPI reporting
• Solid cross-functional collaboration skills
• Strong pulse on industry trends, competitive landscape, and innovation
• preferably within beauty, retail, or consumer products