Marketing Operations Manager

Baxter Planning is seeking a Marketing Operations Manager to lead marketing operations strategy and execution, including campaigns, workflows, marketing technology, automation, and AI solutions. The role partners across Marketing, Business Development, Sales, and Revenue Operations to improve lead management, measure performance, and increase qualified pipeline.

Responsibilities:

• Own and optimize Baxter Planning’s marketing technology platforms, including HubSpot, Outreach, and Folloze. Collaborate with Revenue Operations on marketing’s use of Salesforce, Gong, ZoomInfo, and other RevOps-owned tools
• Define, implement, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution
• Manage integrations across marketing-owned platforms and partner with Revenue Operations on connections to shared systems, ensuring reliable data flow and clean, accurate, and complete marketing data
• Evaluate and implement new marketing technologies and AI tools that help teams work more efficiently and generate more pipeline
• Build, test, launch, and optimize emails, landing pages, webinars, paid media, and outbound prospecting programs, supporting campaigns, brand initiatives, and events
• Manage campaign assets, audience lists, scheduling, and performance reporting
• Manage webinar and event operations, including registration, attendee tracking, and follow-up readiness. Partner with Revenue Operations to keep Salesforce campaign data accurate and synchronized
• Build and continuously improve workflows and automations to reduce manual work, improve execution quality, and ensure timely follow-up
• Partner with Marketing, Business Development, and Revenue Operations to define and refine intent keywords, monitor account buying signals, and build audience segments that guide campaign targeting and BDR outreach
• Partner with Marketing, Business Development, Sales, and Revenue Operations to identify and prioritize the highest-impact AI use cases, focusing on productivity and pipeline generation
• Implement AI tools and workflows, including configuration, integration, testing, and ongoing optimization
• Measure adoption, productivity gains, pipeline contribution, and ROI. Use those results to improve and expand successful use cases
• Build dashboards and reporting in HubSpot and Salesforce that provide visibility into:
  • Campaign performance
  • Pipeline contribution
  • Attribution
  • Funnel conversion
  • Lead quality
  • Marketing ROI
• Maintain accurate campaign attribution and marketing reporting
• Translate marketing data into actionable recommendations for leadership
• Analyze marketing performance, clearly communicate results and recommendations to leadership, and implement improvements
• Serve as the internal expert for Marketing technology platforms
• Deliver onboarding, office hours, documentation, and hands-on training for Marketing, Business Development, and Sales teams
• Develop best practices and documentation for campaign execution and marketing systems
• Support adoption of new tools and AI capabilities across the organization

Requirements:

• 5+ years of Marketing Operations experience
• Experience with ZoomInfo or another Account-Based Marketing platform
• Hands-on experience administering HubSpot (preferred) or Marketo
• Strong Salesforce experience supporting Marketing organizations
• Hands-on experience integrating sales engagement and conversational intelligence tools, such as Outreach, Gong, Salesloft, or comparable tools, into the broader marketing technology stack
• Experience building and optimizing:
  • Marketing automation
  • Lead and account scoring
  • Contact acquisition
  • Lifecycle management
  • Nurture programs
  • Routing logic
  • Audience segmentation
• Experience owning campaign operations from planning through hands-on execution, optimization, and reporting
• Strong understanding of marketing attribution and funnel analytics
• Excellent analytical and problem-solving skills
• Exceptional attention to detail
• Strong written and verbal communication skills
• Comfortable presenting to groups and delivering user training
• Experience leveraging AI tools to improve marketing productivity
• Professional presence and ability to communicate effectively with senior leadership
• A hands-on builder who enjoys executing as much as planning
• Passionate about automation, marketing technology, and AI
• Curious and constantly learning new tools
• Process-oriented and highly organized
• Detail-focused without losing sight of business outcomes
• Comfortable balancing multiple priorities
• An effective GTM trainer who makes technical workflows easy to understand and apply
• Collaborative across Marketing, Sales, BDR, and Revenue Operations
• Continuously looking for better ways to work
• Experience working in a Private Equity-backed company
• Experience in B2B SaaS or enterprise software environments