Marketing Manager

Legal Staff Now is seeking a Marketing Manager to own its marketing strategy, strengthen its brand presence, and drive business growth in the U.S. market. The role leads social media, email, and digital campaigns, generates qualified leads, and partners with Sales to support conversion.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with the company's growth objectives
• Take ownership of Legal Staff Now's brand identity, positioning, and online presence
• Manage and grow social media channels, creating engaging content that builds brand awareness and attracts potential clients
• Plan, execute, and optimize email marketing campaigns and lead nurturing strategies
• Develop and manage digital marketing campaigns to generate qualified leads
• Identify new marketing opportunities, target audiences, and strategies to expand our reach in the U.S. legal market
• Build and optimize lead generation funnels and ensure a consistent flow of qualified prospects
• Work closely with the Sales team to deliver qualified leads and support the conversion process
• Track marketing performance, analyze KPIs, and provide regular reports on campaign effectiveness and lead generation results
• Continuously test and improve marketing initiatives to maximize ROI and business growth

Requirements:

• Proven experience as a Marketing Manager or in a similar full-cycle marketing role
• Strong, hands-on experience in the U.S. market, preferably within the legal industry, professional services, or B2B sector
• Excellent English communication skills (C1/C2 or near-native proficiency)
• Demonstrated experience in lead generation and developing strategies that generate measurable business opportunities
• Strong knowledge of social media management, email marketing, content marketing, and digital marketing
• Experience managing marketing campaigns from strategy to execution and performance analysis
• Ability to understand a brand, develop its voice, and build a consistent market presence
• Data-driven mindset with the ability to measure results and optimize campaigns
• Highly proactive, creative, organized, and comfortable working independently
• Strong ownership mentality and genuine interest in contributing to the company's long-term growth