Product Marketing Manager, Customer Growth

Conquest hires a Product Marketing Manager, Customer Growth to help banks and wealth management firms expand their use of its financial guidance technology. The role drives customer launches, feature adoption, expansion programs, sales enablement, and adoption reporting in partnership with Product, Customer Success, Account Management, Sales, and Demand Generation.

Responsibilities:

• Lead the customer-facing side of launches for existing customers, including release communications, what’s-new content, and enablement for Customer Success
• Define and execute against product release tiers to drive feature adoption and impact across the business
• Build adoption programs for new and underused capabilities through webinars, advisor training content, email journeys, and CS-led plays
• Set adoption targets with Product and Customer Success for each major release, and report against them
• Support our direct-to-advisor 30-day trial with onboarding messaging, nurture content, and conversion experiments, in partnership with Demand Generation and Product
• Develop compelling customer story narratives that reinforce Conquest’s unique headless engine and the impact it has for advisor workflows, working directly with account teams and customers
• Equip account teams to sell expansion with business cases, value-realization stories, upgrade guides, objection handling, and customer proof points
• Map the buying network inside customer firms, from home office and compliance to operations, technology, and advisors, and build programs that engage more of them
• Step into active expansion deals to unblock them with deal-specific assets, ROI support, and objection coaching
• Partner with Demand Generation on account-based programs aimed at existing customers
• Research adoption barriers, expansion wins and losses, and why customers do or don’t buy more
• Build adoption and expansion reporting with product analytics, RevOps and Marketing Operations
• Bring customer insight to the Director of Product Marketing to sharpen positioning, roadmap input, and packaging
• Use AI tools to synthesize customer calls, spot usage patterns, test messaging, and speed up content production

Requirements:

• 4–6 years in product marketing, customer marketing, or sales enablement at a B2B SaaS company with an enterprise, sales-led motion
• A track record of driving feature adoption across an installed base, with the metrics to show it
• Direct experience partnering with account managers and customer success managers on live deals and customer conversations
• An AI-native builder who has created a customer growth program, playbook, or process from scratch
• Analytical and comfortable with Salesforce reporting and usage data
• A clear, sharp writer who turns complex capabilities into content that changes customer behavior
• Uses AI to move faster and stays critical of what it produces
• Exposure to PLG, self-serve or trial-based conversion
• Experience in fintech, wealthtech, or another regulated industry