Senior Product Marketing Manager

BS&A Software builds cloud-based software for local governments. The Senior Product Marketing Manager will lead go-to-market strategy, positioning, launches, market research, sales enablement, customer advocacy, and performance measurement across core product lines.

Responsibilities:

• Own the strategy, positioning, and messaging framework across multiple product lines, and keep it aligned with company goals and the needs of clerks, treasurers, assessors, finance directors, and IT leaders
• Lead cross-functional launch plans for major products and releases, including pricing and packaging input, readiness, campaigns, and post-launch measurement
• Lead buyer research, win/loss analysis, and competitive intelligence. Turn findings into clear recommendations for leadership
• Design the enablement program for Sales and Customer Success, including pitch narratives, battlecards, RFP content, ROI tools, and training, and measure its effect on win rate and cycle time
• Partner with Product leaders on roadmap priorities, market sizing, and customer needs. Be the voice of the government buyer in planning
• Build a pipeline of customer references, case studies, and advisory relationships, and use them across campaigns, events, and sales
• Guide Demand Generation and Content teams so campaigns, webinars, white papers, and conference programs carry consistent, differentiated messaging
• Present strategy, results, and market insights to senior leadership and at key industry events
• Coach and support junior marketers, set standards for messaging quality and launch process, and help build repeatable playbooks
• Define and report KPIs such as pipeline influenced, win rate, adoption, and retention impact, and use them to improve future launches

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 7+ years in product marketing or B2B marketing, including 2+ years leading major launches or owning a product line, ideally in SaaS
• Track record of positioning and launches that measurably improved pipeline, win rate, or adoption
• Exceptional writing, storytelling, and presentation skills, with comfort speaking to executives and customers
• Strong research and analytical skills, and sound judgment in turning data and customer input into strategy
• Ability to lead and influence cross-functional teams without direct authority
• Experience mentoring or coaching other marketers
• Strong project management skills across several concurrent initiatives
• Experience marketing to local or state government or other public-sector buyers
• Familiarity with ERP, financial, or property tax software
• Experience with pricing and packaging, analyst relations, or partner marketing
• Experience with HubSpot, Salesforce, or similar marketing and CRM tools
• Experience with RFPs and long, committee-driven sales cycles