Associate Manager, Events and Field Marketing

NielsenIQ’s North America Marketing team partners with commercial teams to engage customers and prospects and support business growth. The Associate Manager owns the strategy and activation of assigned events and field marketing programs, from audience messaging and promotion through on-site execution, follow-up, and performance reporting.

Responsibilities:

• Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion
• Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations
• Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed
• Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions
• Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps
• Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs

Requirements:

• Candidates must be physically located in the US to be considered
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation
• Experience developing and executing marketing programs within agreed priorities and resources
• Strong writing skills and hands-on experience building emails and landing pages
• Experience partnering with Sales on customer outreach and engagement
• Strong project management skills, with the ability to manage overlapping timelines and stakeholders
• Ability to interpret performance data and recommend practical improvements
• Delivering on-site B2B event activations or targeted customer programs
• Using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot
• Using CRM and event platforms for lead tracking and reporting