Marketing Manager - Healthcare Market Segment

Turner Construction Company seeks a Marketing Manager for its healthcare market segment. The role manages marketing strategy and supports sales pursuits through proposals, market research, branding, public relations, and strategic planning.

Responsibilities:

• Develop a high performance marketing team through supervision, training, coaching, and mentoring
• Develop and administer profit center marketing plan adhering to company philosophy and branding standards
• Manage the business unit marketing budget, looking for efficiencies and cost saving opportunities within the region and the company. Review and approve all material invoices
• Govern information management systems related to marketing
• Manage high quality proposals, qualification packages and marketing materials adhering to all necessary legislative and regulatory requirements
• Collaborate and proofread storyboard technical sections with technical staff and review/edit their narrative for content, clarity, and compliance
• Research current trends in marketing technology to develop and design best in class techniques for marketing materials
• Direct and manage project related functions, e.g. photography, signage, special events, award submissions, project updates, and brand awareness and adherence
• Work with sales team to develop presentation strategy, structure, and style and coaching the presentation team. Coordinate presentation rehearsals, coach as necessary
• Network with industry firms to develop shared ideas to identify teaming opportunities
• Capture information from debriefs and understand client issues
• Develop and execute all profit center public relations and social media activities
• Work with Human Resources to create and maintain an internal communications program to facilitate information sharing within the company; involve leadership and technical staff
• Compile/prepare special reports for annual marketing forecasts and manage and prepare monthly department sales reports
• Develop and execute all profit center public relations and social media activities

Requirements:

• Minimum 4 year degree in marketing or related field plus 8 years of marketing experience or equivalent combination of education and experience
• Ability to successfully supervise multiple staff of different levels; possesses strong specialty skills and knowledge
• Ability to adapt to and learn new technical, imaging techniques under constantly changing competitive marketing demands
• Excellent leadership and interpersonal skills
• Ability to communicate well, both verbally and in writing
• Exceptional computer skills, current proficiency in desk-top publishing software
• Must be flexible, able to work under pressure continuously meeting project deadlines
• Must be a highly motivated creative individual
• Displays initiative, independent thinking and teamwork
• Previous medical equipment planning experience is strongly preferred