Marketing Manager

Healio is seeking a Marketing Manager to develop, execute, and analyze recruitment strategies for accredited medical education content. The role manages campaigns and marketing materials, social media, partner communications, and campaign performance and spending analysis.

Responsibilities:

• Develop and manage campaigns, timelines, and strategies
• Oversee the creation, approval, and distribution of marketing materials
• Manage social media accounts, including content creation, scheduling, monitoring and paid promotions
• Communicate with internal teams, vendors, medical associations, and advertising partners
• Monitor and analyze campaign performance to maximize audience engagement and participation
• Support purchasing, press releases, grant proposals, and branding initiatives
• Analyze campaign results and spending to guide future marketing efforts

Requirements:

• 1-2 years' experience in marketing and/or social media content creation
• Strong project and time management skills - able to simultaneously manage multiple projects
• Experience using social media for business
• Strong understanding and ability to create content for email, web, social, and print communications
• Experience with Brand to customer (B2C) marketing automation
• Experience with campaign analytics and reporting
• Basic knowledge and/or experience with the following: Selligent, Salesforce, HTML, Adobe suite, Customer relationship management (CRM) system, printing terminology, graphic design, google analytics, Content Stack, Canva, Hootsuite, Metricool, Microsoft Office, Eventbrite, Zoom