Content Marketing Manager

HSO is seeking a Content Marketing Manager to lead content development and storytelling across marketing and communications channels. The role focuses on creating and managing content for campaigns, social media, demand generation, account-based marketing, executive thought leadership, customer stories, and Microsoft alliance programs while using performance insights and AI tools to improve content execution.

Responsibilities:

• Create and edit high-quality content across campaigns, web, email, social media, customer stories, thought leadership, and sales enablement initiatives
• Own and manage the day-to-day U.S. social content calendar, with a strong emphasis on driving engagement through LinkedIn
• Develop content that supports demand generation, account-based marketing (ABM), customer growth initiatives, and Microsoft alliance programs
• Interview subject-matter experts, executives, customers, and partners to uncover insights and transform them into compelling, audience-focused stories
• Build executive thought leadership and social content that reflects an authentic individual voice rather than generic corporate messaging
• Partner with campaign and industry teams to translate complex Microsoft, AI, business applications, and transformation topics into clear, market-facing narratives
• Repurpose long-form content and strategic assets into articles, social posts, emails, campaign copy, and other formats to maximize reach and impact
• Support customer storytelling efforts and case studies that showcase measurable business outcomes and value delivered
• Leverage AI tools thoughtfully to accelerate research, content ideation, repurposing, and production while maintaining a strong editorial standard and human perspective
• Monitor content and social performance metrics and apply insights to strengthen future content strategies and execution
• Ensure all content aligns with HSO’s brand, messaging, and editorial guidelines

Requirements:

• Turning complex, technical topics into clear, engaging, and relevant content for business audiences
• Writing and editing across multiple formats while maintaining a consistent voice and high editorial standards
• Identifying compelling story angles and uncovering meaningful insights from technical or business-focused conversations
• Interviewing executives, subject-matter experts, customers, and partners to capture authentic perspectives and expertise
• Creating social media content that drives engagement and supports broader business objectives
• Building authentic executive thought leadership and helping leaders communicate their unique points of view
• Collaborating effectively with cross-functional teams to develop cohesive messaging and content strategies
• Using strong editorial judgment to determine what content will resonate most with target audiences
• Applying AI as a productivity tool while preserving originality, strategic thinking, and a distinctly human voice
• 4+ years of experience in B2B content marketing, copywriting, communications, or a related field
• Exceptional writing and editing skills with the ability to adapt content across a variety of formats and audiences
• A portfolio demonstrating strong B2B content creation and storytelling across multiple channels and formats
• Experience creating and managing content for LinkedIn and other social media platforms
• Proven ability to make complex or technical subjects accessible and engaging without oversimplifying the message
• Strong interviewing skills and the confidence to work directly with senior executives and subject-matter experts
• Strong editorial judgment and a demonstrated ability to identify and develop compelling stories
• Experience using AI-enabled tools to support content development while maintaining high-quality editorial standards and original thinking
• Experience within technology, SaaS, consulting, or professional services environments, strongly preferred
• Familiarity with Microsoft technologies, AI solutions, or business applications; experience in these areas is a plus