Product Marketing Manager

JOSIE MARAN is seeking a Manager, Product Marketing to develop and execute product marketing strategy across innovation, new launches, and core hero franchises. The role partners with New Product Development and cross-functional teams on positioning, product storytelling, launch readiness, claims, education, and product marketing coordination.

Responsibilities:

• Translate founder vision, approved innovation priorities, consumer insights and portfolio opportunities into differentiated product marketing recommendations
• Develop product positioning, consumer propositions, key benefits, reasons to believe, product strategy guides and messaging frameworks for launches and core heroes
• Partner with leadership to evaluate innovation opportunities, competitive positioning and potential portfolio implications
• Maintain consistency and clarity in product messaging across launches, evergreen content and consumer touchpoints
• Develop clear product development and packaging briefs in partnership with NPD and Creative
• Serve as the primary product marketing partner throughout concept, formula, packaging and claims development
• Track product marketing milestones, approvals, deliverables and dependencies in alignment with NPD's development calendar and the integrated 360 launch calendar
• Surface product readiness risks, unresolved decisions and timeline conflicts early
• Own the product marketing inputs required for new launches, including positioning, messaging, product information, education materials and key selling points
• Partner with the Integrated Brand Marketing team to ensure product strategy and information are incorporated into campaign briefs and 360 launch plans
• Develop product marketing strategies and briefs for kits, sampling and gratis programs, coordinating execution with relevant partners
• Ensure product marketing deliverables are complete, accurate, approved and available when cross-functional teams need them
• Coordinate marketing needs, timing and documentation for claims testing, consumer studies and before-and-after content in partnership with NPD and relevant technical or regulatory teams
• Develop and maintain accurate product benefit, claim and education information
• Create clear product messaging and copy briefs for Creative, Education, Ecommerce, Retail and other teams
• Review product-related creative and educational materials for positioning, product accuracy and consistency with approved claims
• Provide product marketing feedback to Creative without assuming ownership of campaign creative direction or asset production
• Monitor category developments, competitive launches, consumer reviews, product performance and emerging consumer needs
• Synthesize qualitative and quantitative insights into practical recommendations for product positioning, innovation and core franchise growth
• Help identify opportunities to strengthen hero products, improve product storytelling and address portfolio gaps
• Use market intelligence to inform—not replace—the brand's founder-led point of view
• Maintain accurate and accessible product marketing documentation, including briefs, positioning guides, approved claims, product information and launch-readiness trackers
• Coordinate cross-functional reviews, approvals and handoffs for product marketing deliverables
• Proactively identify workflow gaps and improve the clarity, consistency and reliability of product marketing processes
• Work independently across multiple priorities while keeping leadership informed of decisions, risks and dependencies

Requirements:

• 5+ years of relevant product marketing or brand marketing experience in the beauty industry
• Demonstrated experience in skincare, body care, fragrance or adjacent beauty categories
• Strong understanding of beauty product development, positioning, claims and go-to-market processes
• Excellent strategic thinking, analytical skills and written communication
• Ability to develop clear, differentiated consumer-facing product narratives
• Exceptional organizational skills, follow-through and cross-functional collaboration
• Comfortable working closely with founders, creative teams, product development and commercial partners
• Proactive, resourceful and able to balance strategic thinking with hands-on execution
• Ability to thrive in a fast-moving, evolving entrepreneurial environment