Lifecycle Marketing Manager

Splash Sports is hiring a Lifecycle Marketing Manager to own player communications and lifecycle marketing across the platform. The role develops and executes user journeys and campaigns, manages segmentation and messaging channels, and measures and optimizes retention and revenue.

Responsibilities:

• Own Splash's lifecycle strategy - new user onboarding, activation, conversion, retention, reactivation, and VIP. Build the journey map and ship against it
• Design and build sophisticated user journeys in Braze using Canvas, with logic for sport, contest type, deposit history, recency, and behavior
• Build the lifecycle calendar against the sports schedule - NFL kickoff, March Madness, NBA Playoffs, Masters, World Cup - and align messaging to the moments that drive entry volume
• Partner with the Senior Growth team on cohort-based testing strategies that move 30-day and 90-day retention
• Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks. You write the brief, follow a pre-send QA checklist, and ship the work
• Own copy for lifecycle messaging and nail the Splash brand voice. Work with compliance so copy is reviewed before it ships
• Brief design and partner with the team on visual assets that move open rates and click-through
• Manage segmentation against our Segment / Snowflake / Braze stack. Pull the right users for the right message every time
• Own lifecycle reporting. Open rates, CTR, conversion rate, unsubscribe rate, retention impact, incremental revenue. Track it weekly
• Run structured A/B tests on subject lines, send times, segmentation, offers, and creative. Clean hypotheses, clean reads
• Partner with the Data Analyst on attribution clarity and incrementality measurement so we know what lifecycle is actually contributing
• Identify the biggest retention leaks in the funnel and ship campaigns specifically to plug them

Requirements:

• Minimum 3 years of hands-on lifecycle, CRM, or retention marketing experience in a consumer app, gaming, DTC, or fintech environment
• Deep Braze expertise. You've built Canvases, designed segments, run multivariate tests, and shipped at volume
• Strong copywriting instincts. You can write a push notification that converts, an email that gets opened, and an in-app message that doesn't feel like spam
• Real fluency in segmentation logic. You think in cohorts, recency-frequency-monetary buckets, and behavioral triggers. Not "blast everyone."
• Comfortable in data. You can pull your own segment sizes, read your own performance reports, and build your own dashboards. You don't wait for a data analyst to tell you how your last campaign performed
• Strong understanding of retention dynamics in a consumer app. You know what activation, repeat rate, and churn look like, and you have opinions on how to move them
• High degree of personal agency. You don't wait to be told what to send. You see a retention dip, you design the campaign, you ship it
• You use AI tools daily for copywriting, segmentation analysis, journey ideation, and reporting. If AI isn't already embedded in your workflow, this probably isn't the right role
• Avid sports fan. You follow the games, understand the culture, and can instinctively recognize what will land with a sports audience
• Passion for fantasy sports and real-money contests is a major plus
• Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration
• Familiarity with Segment, Snowflake, dbt, and the modern data stack
• Experience marketing to a sports betting, DFS, or real-money gaming audience
• SQL skills strong enough to pull your own segments without going through the data team
• Background scaling a lifecycle program from early stage to mature at a consumer app