Search Engine Marketing Manager

ADVANTAGE, powered by JMFA, is hiring a Search Engine Marketing Manager to plan, execute, and optimize paid search and other SEM initiatives in support of its growth goals. The role manages campaigns, analyzes performance, recommends data-driven improvements, and collaborates with marketing and sales to support lead generation and align SEM with broader digital marketing initiatives.

Responsibilities:

• The Search Engine Marketing Manager is a full-time remote role responsible for planning, executing, and optimizing paid search and other SEM initiatives to support ADVANTAGE’s growth goals
• This position manages day-to-day campaign activities across search platforms, including setting up and monitoring paid search campaigns, conducting keyword research, adjusting bids and budgets, and refining ad copy and landing pages for performance
• The role includes ongoing analysis of campaign metrics, preparation of performance reports, and recommending data-driven improvements to strategy and execution
• The Search Engine Marketing Manager will collaborate with marketing and sales teams to align SEM efforts with broader digital marketing initiatives, support lead generation objectives, and ensure campaigns adhere to industry and brand standards

Requirements:

• Candidates should possess skills in Paid Search Campaigns and Paid Search Strategy to build, manage, and optimize performance-focused SEM programs
• Candidates should possess skills in Keyword Research to identify, evaluate, and refine search terms that drive qualified traffic and conversions
• Candidates should possess skills in Digital Marketing and Marketing to align SEM initiatives with broader online marketing and brand goals
• Strong analytical abilities, proficiency with campaign reporting, and comfort working with data to inform decision-making are expected
• Effective written and verbal communication skills, attention to detail, and the ability to work independently in a remote environment are important
• Experience with major search and advertising platforms (e.g., Google Ads, Microsoft Advertising), analytics tools, and conversion tracking is beneficial
• Background in financial services or B2B marketing
• a bachelor's degree in marketing, business, communications, or a related field