Field Marketing Manager

Haast is hiring a Field Marketing Manager to lead its US go-to-market marketing execution. The role owns field events, account-based and integrated campaigns, digital activation, marketing operations, and sales enablement to build pipeline and support the US sales team.

Responsibilities:

• Run the US field marketing calendar end to end: conference sponsorships, executive dinners, roundtables, and webinars – from concept through budget, logistics, promotion, and follow-up
• Build and execute account-based programs against Haast's priority accounts, working closely with sales to identify targets and tailor engagement
• Run integrated, pain-based campaigns that pair field activity with outbound, content, and paid support
• Manage HubSpot as our marketing system of record – campaign builds, workflows, list management, and reporting – keeping data clean and attribution accurate
• Run email marketing that supports campaigns and nurtures accounts through the pipeline
• Develop co-marketing relationships with partners as they're established, from joint events to shared campaigns
• Support website work: content updates, landing pages, and ongoing optimization
• Manage US paid media activation in support of campaigns and events
• Build sales enablement materials and give the US sales team what they need, when they need it, to work field and campaign leads
• Support execution of global (EU) campaigns, coordinating with the broader team

Requirements:

• 5+ years of B2B marketing experience spanning field marketing and hands-on digital execution, ideally in SaaS or a similarly complex sale
• A track record of running events – conferences, dinners, webinars – that generate real pipeline, not just attendance
• Experience running or supporting ABM programs alongside a sales team
• Strong, hands-on HubSpot experience
• Comfort owning a budget and reporting on ROI – you know the difference between activity and impact
• Experience supporting or coordinating global/multi-region marketing programs
• Experience supporting website work (CMS, landing pages)
• A self-starter who's equally comfortable setting strategy and executing the details
• Based in the US, with willingness to travel ~30% for events
• Eastern time zone
• experience marketing into financial services or another regulated industry
• experience with paid media platforms (LinkedIn Ads, Google Ads)
• basic design skills (Canva) for quick landing page or asset turnaround