Marketing Management Specialist

Magnit employs the contractor on assignment with GuideWell and its subsidiary companies, including Florida Blue. In GuideWell Connect, the Marketing Manager supports development and delivery of marketing tactics, executes marketing plans, and tracks and reports on results to achieve agreed customer goals.

Responsibilities:

• Marketing Manager role reports directly to Senior Manager in GuideWell Connect (GWC) marketing and assists in developing and delivering of GWC marketing tactics to achieve pre-agreed customer goals documented in Service Level Agreements (SLA) and Go To Market Plans (GTM). This responsibility will require working with Sr. Marketing Managers to plan and execute the strategy along with tracking and reporting on progress and results
• Representative of vertical marketing team (direct, media, digital, experiential) to segment Sr. Marketing Manager
• Execute on assigned marketing plans, promotional plan and/or launch plans for segments/clients, products or capabilities
• Assist with content for brand and marketing communications support information for sales agents and their customers
• Lead, develop, and support activities to enable client’s adoption across the company to help align to Brand Strategy in member facing activities and external communications
• Tracking marketing metrics, leads and CPI’s
• Reporting marketing metrics, leads and CPI’s
• Ability to execute on specific tactical area (direct, media, digital, experiential) on expert level
• Assist end-to-end marketing communications development and implementation process. Manage use of internal and external resources and budget, resulting in the production and in-market usage of effective marketing tactics
• Implement processes for better integration, improved efficiency and lower costs

Requirements:

• 3 years in any mix of marketing fields or equivalent experience, marketing automation or campaign management experience and experience using CRM, segmentation systems and analytics to develop and track marketing programs
• Proven ability executing in marketing channels or tactics (direct, advertising, digital, DRTV) working to budget and time deadlines, and reporting on metrics
• Broad and deep knowledge of marketing promotion methods, practices and techniques
• Product launch experience
• Experience working in a regulated industry
• Experience in client services role
• Experience working in agency processes
• Experience working in a cross-functional team in a fast-paced environment
• Experience working with and coordinating multiple clients and agencies
• Ability to resolve issues and barriers
• Ability to build and deliver presentations with computer software
• Ability to build relationships within the business area, across the organization and external partners
• Business acumen of project planning and implementation
• 3-5 years related work experience or equivalent combination of transferable experience and education
• Integrated marketing strategy, planning and tactical experience
• Brand, marketing, communications or in related field - Related Bachelor's degree or additional related equivalent work experience