Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.
Cadent is looking for a strategic, creative and highly execution-oriented Director of Events to lead our events strategy and bring the Cadent brand to life across the advertising and technology ecosystem.
This role will own the strategy, planning and execution of Cadent’s event portfolio, including major industry conferences and sponsorships, proprietary client experiences, executive thought-leadership programs, customer events, dinners, roadshows and other high-impact experiences.
We’re looking for someone who understands that great events are more than flawless execution — they are a strategic marketing channel that can shape market perception, deepen client relationships and drive measurable business impact.
The ideal candidate combines strong knowledge of the programmatic advertising and adtech ecosystem with strategic thinking, commercial instincts and hands-on execution. This highly visible role will partner closely with Marketing, Sales, Product Marketing and Cadent’s executive leadership team.
Lead Event Strategy & Programming
Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences and revenue objectives.
Partner with Sales and Marketing leadership to determine where Cadent should show up, speak, sponsor, host or create proprietary experiences.
Build a thoughtful portfolio across major industry moments, customer experiences, executive programs, regional activations and other high-value engagements.
Partner with Product Marketing, Content and Communications to develop event themes, agendas, thought leadership and executive programming.
Identify creative opportunities to showcase Cadent’s technology, expertise, customers and executives across the industry.
Drive Business Impact
Establish clear objectives and KPIs for major events, including target-account engagement, meetings, opportunities, pipeline influence and customer engagement.
Partner with Marketing Operations and Sales to ensure event activity and follow-up are captured appropriately in Salesforce.
Develop post-event reporting that communicates performance, ROI, insights and recommendations.
Use performance data to continually optimize Cadent’s event portfolio and investment strategy.
Own Execution, Budget & Partners
Lead events from concept through onsite execution and post-event analysis.
Oversee event production, including venues, sponsorships, registration, AV, F&B, branding, transportation, speaker logistics and run-of-show.
Manage the annual events budget, forecasting and reconciliation, and negotiate with venues, vendors, agencies and production partners.
Evaluate sponsorship and event opportunities based on audience quality, strategic relevance, brand impact and commercial return.
Serve as the primary onsite lead for major events, anticipating challenges and ensuring a seamless attendee and executive experience.
Own the strategy and sourcing of client gifts, event giveaways and company swag, including vendor management, inventory and fulfillment.
Partner Across Cadent
Serve as the central event partner across Marketing, Sales, Product Marketing, Communications and executive leadership.
Build strong relationships with Sales teams to understand customer, pipeline and market priorities.
Develop integrated pre-event, onsite and post-event activation plans with Marketing and Sales.
Partner with executives on speaking opportunities, thought leadership and strategic customer engagement.
8+ years of event marketing experience, ideally within adtech, programmatic advertising, digital media, marketing technology or B2B technology.
Strong knowledge of the programmatic advertising ecosystem, including brands, agencies, DSPs, SSPs, publishers, data, measurement and CTV.
Proven experience developing and executing industry events, customer experiences, executive programs and experiential activations.
Ability to connect event strategy to broader company positioning, account engagement, pipeline and revenue objectives.
Experience establishing KPIs and demonstrating measurable ROI from event marketing investments.
Significant budget management, vendor negotiation and event production experience.
Exceptional project-management skills with the ability to manage multiple programs, stakeholders and deadlines.
Strong communication and executive presence, with experience working directly with senior leaders, customers and industry partners.
Strategic, creative, collaborative and comfortable operating in a fast-moving, hands-on environment.
Willingness to travel regularly and be onsite for Cadent events.
Eligibility:
So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!
Health & Wellbeing
Inclusion & Belonging
Financial & Security
Values
The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.
Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.
Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.
