Marketing Operations Manager

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
• Demonstrated track record of delivering positive results on high-impact projects.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

• Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
• Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
• Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
• Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
• Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
• Strong project management skills with proven ability to organize, prioritize and delegate assignments.
• Experience working with budgets, resource planning, or campaign tracking systems.

• Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.

• Master's degree in Marketing or Business Administration.
• Certified Brand Manager or Certified Project Manager.

Job Overview

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

Valley Bank is seeking a strategic and results-driven Vice President, Marketing Operations to lead the execution, governance, optimization, and measurement of enterprise marketing initiatives. This role serves as the operational backbone of the Marketing organization, ensuring campaigns are delivered efficiently, compliantly, and with measurable business impact.

Expected Work Hours

Total Rewards Summary