Automotive Brand Marketing Manager (Luxury Domestic Brands)

AutoNation hires an Automotive Brand Marketing Manager to lead OEM marketing strategy and execution for assigned luxury domestic automotive brands nationwide. The role partners with brand leaders and cross-functional teams to drive sales, service, parts, customer engagement, and marketing performance.

Responsibilities:

• Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes
• Monitor OEM compliance standards, incentive programs, and participation requirements
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders

Requirements:

• 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry
• Proven ability to lead large-scale marketing initiatives across multiple markets
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement
• Experience influencing senior leaders and driving alignment across cross-functional teams
• Demonstrated success managing agency and vendor partnerships
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint
• Bachelor's degree in Marketing, Communications, Business, or related field required
• Automotive retail and OEM marketing experience
• Multi-market marketing leadership experience
• Knowledge of co-op programs, incentive structures, and OEM compliance requirements
• Experience supporting both sales and after-sales marketing initiatives