VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
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The Director, Digital Shelf (Walmart Retail Analytics & Platform Solutions) is a senior, client-facing leader accountable for diagnosing the root causes of client performance on Walmart's digital shelf and turning those diagnoses into prioritized, actionable growth plans. Combining quantitative rigor with qualitative judgment, this leader determines where a client's catalog and items are winning or losing at shelf, and why, then clearly communicates the opportunities, gaps, and recommended actions needed to improve discoverability, conversion, availability, and sales across Walmart's omnichannel ecosystem.
This role is VML's senior authority on Walmart Scintilla (formerly Walmart Luminate), Supplier One, Retail Link, and Walmart Connect Insights Activation, and brings Director-level experience and know-how within the Walmart commerce space. The Director goes beyond reporting what happened to explain why it happened, integrating transaction-level shopper data, catalog and inventory health, content quality, Digital Shelf execution, and retail media performance to pinpoint root causes. They act as cross-functional leadership for Digital Shelf across both Internal and Client teams, ensuring every insight translates into an owned action and a measurable result.
This role owns Walmart merchant readiness for Client teams, shaping the insights and narrative behind joint business plans, line reviews, and business reviews, and sets the standard for how VML diagnoses, communicates, and acts on Digital Shelf performance. They build and scale playbooks, diagnostic frameworks, and platform expertise that make root cause analysis and insight-led action repeatable across VML's Digital Shelf and Commerce Connections practice.
Walmart Systems, Root Cause Analysis & Insight Leadership
Client Leadership & Walmart Retailer Strategy
Cross-Functional Leadership
Platform & Analytics Enablement
Capability Development
Experience
Skills
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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