Lead Generation Executive

About the Role

We are looking for a proactive, energetic, and result-oriented Lead Generation Executive to support the business development of our labour law compliance services. The ideal candidate will be responsible for identifying, prospecting, and generating qualified business leads from corporate organizations across India.

Our target customers include companies in the IT, manufacturing, logistics, healthcare, BPO, and other corporate sectors that require labour law compliance, statutory compliance, and related HR services.

The candidate should be confident in digital prospecting, data mining, cold calling, professional networking, and communicating with HR professionals and corporate decision-makers. This role is ideal for someone who is passionate about sales and marketing and aspires to grow into a business development or sales leadership position.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and generate prospective business leads from corporate companies across India.
• Research and build databases of target companies, HR heads, CHROs, HR managers, Admin Heads, Compliance Managers, Plant Heads, and other relevant decision-makers.
• Conduct systematic data mining using LinkedIn, company websites, online business directories, industry portals, professional networks, and other digital platforms.
• Identify companies that may require labour law compliance, statutory compliance, payroll compliance, and outsourced HR services.
• Maintain an updated database of prospective clients with relevant contact details, company information, and lead status.

2. Cold Calling & Client Outreach

• Proactively make outbound cold calls to prospective clients and corporate decision-makers.
• Introduce the company's services, identify potential business requirements, and generate interest in our offerings.
• Follow up consistently through telephone calls, emails, LinkedIn, and other professional communication channels.
• Initiate conversations with prospects and arrange meetings for the business development or sales team.
• Demonstrate persistence, confidence, and a results-driven approach while handling objections and follow-ups.

3. Digital Networking & Relationship Building

• Build a strong professional network with HR professionals, business leaders, and corporate decision-makers.
• Use LinkedIn and other digital platforms effectively to identify prospects and initiate professional conversations.
• Participate in HR networking forums, industry events, HR fraternity meetings, and business networking activities.
• Develop a strong understanding of target industries and their potential labour law compliance requirements.

4. Presentation & Communication

• Communicate the company's services clearly and professionally to prospective clients.
• Deliver introductory presentations and explain the value proposition of labour law compliance services.
• Coordinate with the sales team to schedule prospect meetings, demonstrations, and business discussions.
• Maintain professional communication and a positive brand image during all prospect interactions.

5. Reporting & Performance Tracking

• Maintain accurate records of leads generated, calls made, follow-ups completed, and meetings scheduled.
• Update the CRM or lead tracking system regularly.
• Submit daily, weekly, and monthly lead generation reports.
• Continuously explore new prospecting channels and improve lead generation effectiveness.

6. Travel & Industry Engagement

• Be willing to travel, as required, to attend HR fraternity meetings, networking events, industry associations, and corporate business forums.
• Explore opportunities to build professional connections and generate prospective leads from different regions of India.

Key Performance Indicators (KPIs)

The primary KPI for this role is the generation of qualified prospective business leads .

Performance will be evaluated based on:

• Number of qualified prospective leads generated per week and month.
• Relevance of leads to the company's target industries and service offerings.
• Number of new corporate accounts and decision-makers identified.
• Effectiveness of cold calling, digital prospecting, and follow-up activities.
• Number of prospective client meetings and business discussions arranged.
• Accuracy and completeness of lead data and reporting.
• Consistency in achieving agreed lead generation targets.

Requirements

Required Skills & Qualifications

• Graduate in any discipline; a degree in Business Administration, Marketing, HR, or a related field is preferred.
• Prior experience in lead generation, telemarketing, inside sales, business development, or corporate sales is preferred.
• Excellent verbal communication and interpersonal skills.
• Strong networking, persuasion, presentation, and relationship-building abilities.
• Comfortable making frequent outbound cold calls and conducting structured follow-ups.
• Good working knowledge of LinkedIn, online research, digital prospecting, Excel, and lead management tools.
• Ability to identify the right corporate contacts and build reliable prospect databases.
• Self-motivated, persistent, target-oriented, and capable of working independently.
• Willingness to learn about labour law compliance and related HR services.
• Willingness to travel for professional networking events and HR fraternity meetings.
• Ability to generate prospective leads from different parts of India.

Preferred Experience

• Experience selling HR services, HR outsourcing, payroll services, statutory compliance, labour law compliance, recruitment services, or other B2B services will be an added advantage.
• Existing professional connections within the HR fraternity or corporate sector will be beneficial.
• Experience using LinkedIn Sales Navigator, CRM systems, and B2B lead generation tools is desirable.