Consumer Marketing - Growth Lead

Intuition Robotics is seeking a Consumer Marketing Growth Lead for its direct-to-consumer channel. The role owns user acquisition, growth, creative, and content for ElliQ, driving awareness, acquisition, and retention through data-informed marketing and cross-functional collaboration.

Responsibilities:

• Drive full-stack execution across multiple domains to achieve revenue targets for our DTC motion
• Develop and execute ElliQ’s multi-channel growth strategy, driving awareness, lead generation, and user acquisition
• Discover and leverage top-performing channels across marketing ecosystems, including paid media, email, influencers, social, print, audio, TV, and communities, continuously testing and optimizing to maximize reach, engagement, and ROI
• Oversee media buying and budget allocation, continuously refining advertising efforts to improve conversion rates
• Create and optimize content and messaging for paid ads, website, landing pages, newsletters, social media, email, and affiliate channels
• Implement automated lifecycle marketing campaigns, tailoring outreach based on user behavior and engagement
• Build and manage marketing analytics and reporting, ensuring data-driven decision-making
• Collaborate with product and customer success teams to align growth initiatives and enhance user experience
• Stay ahead of industry trends, testing new channels and applying best practices to improve performance

Requirements:

• You have deep empathy for users and a storytelling mindset, crafting compelling messages that differentiate ElliQ
• With strong analytical skills, you leverage data and insights to optimize marketing strategies while knowing when to rely on creativity and innovation
• You have experience in user acquisition, ad buys and managing agency relationships
• You are an entrepreneur at heart, a creative out of the box thinker who is excited to explore new ideas and novel approaches
• You thrive in a fast-paced, high-growth environment, moving seamlessly between strategy and execution
• You excel at managing cross-functional projects, keeping multiple workstreams aligned while staying focused on impact
• You are customer-obsessed, entrepreneurial, hands-on executor, and action-oriented, always pushing for growth and innovation
• At least 3- 5 years of experience in consumer marketing, growth, or user acquisition, with proven expertise in consumer electronics or subscription business models - must
• A data-driven mindset with expertise in A/B testing, analytics, and performance tracking
• Creative and growth mindset - able to generate bold ideas and execute them efficiently
• Experience working with media-buying and campaign agencies and managing effective ad buys and optimizing ROI and performance (Meta, Google, TikTok, and OpenAI)
• A passion for helping people, especially older adults, combined with a customer-first mentality
• Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads
• Proficiency in CRM and marketing automation tools (e.g., Klaviyo, Shopify, Looker, and Google Analytics)
• Ability to manage complex projects effectively across cross-functional teams
• Self-starter with a proactive approach, always eager to learn and improve