Sales Manager, SMB - Base44

Base44, part of Wix, is building its go-to-market team for an AI-powered software development platform. The Sales Manager will lead and coach the SMB Account Executive team, shape the sales motion, manage performance and pipeline, and partner with product and account management.

Responsibilities:

• Lead, coach, and grow a team of SMB Account Executives, including hiring, onboarding, and ramping new reps
• Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs
• Coach reps to balance outbound with inbound and product-led opportunities, so pipeline creation is never inbound-only
• Coach reps on discovery and tailored demos that connect Base44 to a customer’s real workflow and business problem
• Help reps manage the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close
• Stay close to key deals and jump in as a player-coach where it moves the outcome
• Partner with Account Management on handoff and expansion
• Shape the foundational SMB sales motion, including messaging, outreach strategies, and customer segmentation to support future scale
• Accurately forecast, manage pipeline coverage, and hold the team to CRM best practices
• Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change
• Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org
• Act as a feedback loop between the market and the product team to influence roadmap and positioning

Requirements:

• 6+ years of B2B sales experience in a technology company, including 2+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates
• Strong personal track record of exceeding quota in SMB environments with shorter sales cycles and high-volume deal flow
• A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance
• A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company
• Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates
• High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change
• Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action
• Experience with PLG or “land and expand” motions, leveraging ICs to drive organizational adoption
• Familiarity with AI, ML, or developer-centric SaaS, and comfort discussing technical workflows with stakeholders
• Self-motivated, goal-oriented, and comfortable with the ambiguity of a “startup within a giant” environment