Brand Marketing Manager - RTD

GALLO is hiring a Brand Marketing Manager to support its ready-to-drink (RTD) brands. The role develops and executes marketing strategies, translates consumer and business insights into recommendations, and leads brand planning, agency management, measurement, and go-to-market execution to strengthen brand equity and drive profitable growth.

Responsibilities:

• Bring your passion for brand building, consumer insights, and the evolving Ready-to-Drink space to a role where you can make a meaningful impact
• As a Brand Marketing Manager supporting RTD brands, you’ll help shape and execute marketing strategies that strengthen brand equity, engage consumers, and deliver profitable growth
• You’ll partner across the organization and with external agencies to bring integrated marketing plans to life, spanning creative development, media, commerce, experiential activations, social content, partnerships, and customer programming
• You’ll translate consumer, category, competitive, and business insights into clear recommendations while helping ensure every touchpoint aligns with the brand strategy and resonates with our target consumers
• You’ll own key elements of business reviews, brand planning, agency management, measurement and learning, and go-to-market execution
• Using strong analytical and financial acumen, you’ll evaluate performance, identify opportunities, manage budgets, and recommend marketing mix decisions that balance short-term business results with long-term brand health
• This is an opportunity to collaborate with sales, distributors, retailers, agencies, and cross-functional partners while continuing to strengthen your expertise in RTD, beer, and spirits marketing

Requirements:

• Master's degree plus 3 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility
• Experience in the RTD or Beer industry
• Brand management experience
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential
• Strong analytical & financial acumen
• Ability to influence management, lead cross-functional teams, and work through others
• Ability to effectively manage competing priorities and operate with a sense of urgency
• Excellent written & verbal communication skills
• Required to be 18 years or older
• The Company does not sponsor for employment-based visas for this position now or in the future
• Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master's degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility
• Experience Managing a P&L; experience working in an agile environment; solid understanding of 3-tier distribution system; ability to prioritize tasks and guide team in effective delivery of projects; knows how and when to escalate for Sr manager/director feedback; and exceptional organization and project management skills, including experience managing complex project lists, priorities, and budgets with a focus on building brand equity
• Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation; solid understanding of media channel strategies and tactics including TV, social, digital
• Experience training and developing Jr level brand marketers in executing brand and organizational objectives; trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights; and demonstrates a genuine desire and passion for the alcohol industry