Licensed Marketing Manager

Description:
Hybrid 4 Days a week on-site in Burbank, CA

Our client seeks a Licensed Marketing Manager to develop and execute marketing campaigns for licensed and exclusive streaming content while managing relationships with studio and content partners. The role requires experience in TV and entertainment marketing, campaign strategy, partner management, and cross-functional coordination. The ideal candidate will organize complex campaigns, collaborate across teams, leverage performance data, and demonstrate a sustained interest in television and entertainment.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $50.00 to $55.00/hr. w2

JN -62

Responsibilities:

• Manage relationships with licensed content and studio partners.
• Develop marketing strategies and launch plans for licensed and exclusive shows.
• Track content launches and marketing priorities.
• Serve as campaign manager from planning through execution and reporting.
• Partner with Media, Creative, PR, CRM, Social, Content Acquisition, Growth, Engagement, Research, and On-Channel teams.
• Write creative briefs and collaborate with internal or external agencies on concepts and assets.
• Support content and fan-focused campaigns across genres including true crime, unscripted, and sitcoms.
• Assemble cross-functional plans into presentations and campaign documents.
• Communicate campaign plans, updates, and needs to external partners.
• Compile metrics and analyze performance to identify optimization opportunities.
• Develop post-campaign wrap reports with performance data, results, and key learnings.
• Manage applicable licensed media and production budgets.
• Stay current on the licensed TV landscape and entertainment culture to identify opportunities.

Experience Requirements:

• 5+ years of professional experience in media, entertainment, streaming, or TV.
• Experience developing campaign strategies and managing launches.
• Experience writing creative briefs and partnering with creative teams or agencies.
• Strong external partner and studio relationship management.
• Ability to coordinate across multiple internal teams and stakeholders.
• Strong organizational, communication, and time-management skills.
• Comfort using campaign metrics and data to evaluate performance and recommend optimizations.
• Understanding of and passion for the TV and entertainment industry.
• Proactive, creative, collaborative, and effective in a fast-paced environment.

Education Requirements:

• Bachelor's degree in a relevant field or equivalent professional experience.

Recruitment Transparency Notice



Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team (, ) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group's use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
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About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.

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