Marketing & Communications Specialist

Department: Tuff Industries

Employment Type: Full Time

Location: Kelowna, BC

Reporting To: Business Development Manager

Compensation: CA$65,000 - CA$75,000 / year

Description

Key Responsibilities

• Independently design and produce professional print and digital marketing materials, including brochures, advertisements, social media graphics, product literature, trade show displays, and dealer marketing resources.
• Execute social media, content creation, and digital marketing initiatives in alignment with company marketing priorities.
• Support the development and execution of marketing campaigns, including creative production, content scheduling, performance tracking, and ongoing improvements.
• Create and maintain presentations, sales collateral, product literature, project profiles, case studies, and other customer-facing materials.
• Develop content calendars and manage content across social media and digital platforms.
• Support business development through lead-generation initiatives, presentations, case studies, and sales enablement resources.
• Use AI-powered tools to improve creative production, content development, marketing efficiency, and audience engagement.
• Monitor industry trends, competitor activity, and market opportunities to support brand awareness and business growth.
• Capture and edit photography and short-form video content for social media, digital advertising, product promotions, and dealer marketing; support trade shows and other marketing initiatives.
• Support recruitment marketing, internal communications, employee engagement, and employer branding initiatives.
• Design, produce, and coordinate distribution of branded materials, signage, promotional items, and event assets.
• Maintain brand consistency across marketing materials, templates, and digital channels.
• Monitor marketing performance and analytics, providing recommendations for continuous improvement.
• Maintain and organize marketing assets, including logos, templates, photography, video, and digital content libraries.

Skills, Knowledge and Expertise

• Experience in a marketing, communications, or graphic design role, preferably in a business-to-business (B2B), manufacturing, or product-based environment.
• Strong proficiency in Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign, with the ability to independently produce professional print-ready and digital marketing materials.
• Experience with social media platforms, website content, email marketing, and digital advertising.
• Experience creating and editing short-form video content, including Reels, social media videos, and digital advertisements.
• Strong content creation, copywriting, editing, and communication skills.
• Practical familiarity with AI-assisted creative, content development, and productivity tools.
• Ability to manage multiple priorities, work independently, and collaborate effectively with a team.

• Post-secondary education in Marketing, Communications, Graphic Design, or a related field.

• 3+ years of related experience.

• Primarily office-based, with occasional visits to customer sites and other locations for marketing activities.
• Standard work week, with occasional evening or weekend work as required to support trade shows, events, and company initiatives.
• Domestic travel may be required. A valid driver’s license is required. Local activities may include photography, videography, drone-related content capture where appropriately qualified, and visits throughout the Kelowna region.
• Generally low physical demands.

Benefits of working at Tuff

• Individual compensation is commensurate with skill set, relevant experience and education.
• Comprehensive health benefits, including dental, vision, and paramedical coverage
• RRSP matching program for long-term financial security
• Competitive salary with paid time off
• Opportunities for professional growth and development
• Established company with over 30 years of industry leadership