Sr Marketing Product Manager

DJO, LLC is hiring a senior product marketing leader for its Regeneration product portfolio. The role develops and executes marketing strategies, drives portfolio growth and product launches, and leads a team of product managers.

Responsibilities:

• Directs and develops the marketing efforts of Regeneration product portfolio to maximize revenue and profitability from a category level
• Develop and lead execution of downstream marketing strategies to achieve company objectives with customers
• Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
• Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
• Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
• Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
• Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
• Work closely with demand generation team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
• Customer, Competitive & Market Insights & Analytics- Plan & execute market research, competitive assessments, and generate insights on new technologies and BD opportunities
• New Product Launches: Lead the New Product Launch in US including positioning, messaging, claims, and go-to-market plans. Partner and share with Intl markets for new product launches
• Develop US marketing plan, and quarterly POA for assigned portfolio. Guide the team in meeting day-to-day needs of the Companion Sales team
• Supervisory Responsibility – Leads a team of product managers assigned to the portfolio. Hires, trains, develops and retains a talented team

Requirements:

• Minimum of 8-10 years of experience or equivalent with marketing/ in-line brand management experience in the medical device industry
• Must have experience in US downstream marketing
• Proven track record of developing Marketing team members
• Experienced in Global/ Upstream Strategic Marketing a plus
• Sales Experience, Consumer marketing is a plus