Middle/Senior MarTech Engineer (Adobe)

Exadel is seeking a MarTech Engineer to support a U.S.-based higher education institution. The role implements and maintains Adobe Experience Cloud solutions, supporting reliable data collection, accurate measurement, experimentation, and unified customer journey analytics.

Responsibilities:

• Build, configure, and maintain Connections and Data Views
• Create and manage metrics, dimensions, and calculated metrics
• Enable identity stitching across multiple datasets to support unified customer journey analysis
• Integrate data from Adobe Journey Optimizer, Adobe Target, offline sources, and other platforms to enable comprehensive reporting
• Implement and support tracking for A/B Testing, Auto-Target, and Auto-Personalization activities
• Validate experiment data in Adobe Analytics and Customer Journey Analytics
• Ensure accurate and reliable measurement of personalization and experimentation initiatives
• Support the implementation of customer journeys and experiences
• Integrate AJO engagement data into Customer Journey Analytics
• Enable end-to-end journey reporting through data integration and identity stitching
• Manage and maintain Adobe Data Streams and Data Prep rules
• Implement and maintain Adobe Experience Platform Web SDK tracking, including custom components
• Deploy and govern media pixels, third-party tags, and external integrations
• Support Adobe Target and Adobe Journey Optimizer implementations through reliable data collection and configuration
• Collaborate with marketing, analytics, and technical stakeholders to ensure consistent data implementation and measurement across the Adobe Experience Cloud ecosystem
• Troubleshoot tracking issues, investigate data discrepancies, and continuously improve implementation quality and reliability
• Ensure proper documentation and governance of configurations, tracking specifications, integrations, and data flows

Requirements:

• Hands-on experience with the Adobe Experience Cloud ecosystem, particularly Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Data Collection
• Practical experience building and managing CJA Connections and Data Views, including metrics, dimensions, and calculated metrics
• Strong understanding of identity stitching, identity namespaces, and cross-dataset data integration
• Experience implementing and maintaining Adobe Experience Platform Web SDK and Adobe Data Collection (formerly Adobe Launch)
• Knowledge of Adobe Data Streams and Data Prep, including configuration and troubleshooting
• Experience supporting experimentation and personalization initiatives using Adobe Target, including A/B Testing, Auto-Target, and Auto-Personalization
• Experience integrating customer engagement and journey data from AJO into CJA for unified reporting
• Strong understanding of digital analytics, event tracking, data collection, and customer journey measurement
• Ability to troubleshoot technical issues, validate data accuracy, and work independently across multiple MarTech solutions
• Strong communication and collaboration skills, with the ability to work with both technical and business stakeholders
• Advanced
• Experience working with Adobe Experience Platform (AEP) and its broader ecosystem
• Familiarity with Adobe Analytics and its integration with Customer Journey Analytics
• Experience with APIs, JavaScript, JSON, and web technologies used in tracking implementations
• Knowledge of data layer architecture, event schemas, and digital tagging strategies
• Experience integrating online and offline customer data sources
• Familiarity with marketing technology governance, implementation documentation, and data quality practices
• Previous experience supporting large-scale digital analytics or personalization implementations in complex enterprise environments