Manager, Lifecycle Marketing

Full Glass Wine Co. is hiring a Manager, Lifecycle Marketing to develop and execute strategies that engage and retain customers across the customer journey. The role leads multi-channel campaigns, customer journey automation, performance analysis, and cross-functional optimization across its portfolio of wine brands.

Responsibilities:

• Plan, build, and launch multi-channel campaigns (email, SMS and direct mail) across four separate Klaviyo accounts, each with its own audiences, metrics, and sending patterns
• Own segmentation strategy and campaign production processes that scale cleanly across the portfolio
• Collaborate with the creative team to develop compelling content and messaging that resonates with target audiences
• Identify and implement strategies to reward and incentivize loyal customers
• Map out customer journeys and identify opportunities to enhance the customer experience at each touchpoint
• Build automated workflows and triggers to deliver timely and relevant communications based on customer actions and milestones
• Continuously test and optimize flow logic, timing, and offers
• Monitor and analyze campaign performance, customer behavior, and key metrics to measure the effectiveness of lifecycle marketing efforts
• Generate regular reports and insights to inform strategic decision-making and optimize future campaigns
• Work closely with marketing, creative, and customer support teams to ensure a seamless and consistent customer experience
• Collaborate with data analysts to leverage customer insights and optimize marketing efforts
• Stay up-to-date with industry trends, best practices, and emerging technologies in lifecycle marketing
• Continuously test and optimize marketing strategies to improve customer engagement and ROI

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in lifecycle marketing or CRM within DTC
• Proven track record of developing successful lifecycle marketing campaigns
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Experience with Klaviyo or similar marketing automation platforms is a must
• Excellent written and verbal communication skills
• Creative thinker with a customer-centric mindset
• Strong project management skills and the ability to manage multiple projects simultaneously
• Experience in the wine, beverage, or consumer goods industry is a plus