Alliance Marketing Manager, Artificial Intelligence

Everpure is seeking an Alliance Marketing Manager to lead joint artificial intelligence marketing strategies with strategic technology partners. The role develops global demand generation campaigns, manages partner marketing funds, coordinates cross-functional execution, and measures campaign performance and pipeline impact.

Responsibilities:

• Architect Integrated GTM Strategies: Design and launch comprehensive marketing plans with key technology partners that translate joint value propositions into high-converting global demand generation campaigns
• Drive Regional Pipeline & ROI: Manage and optimize MDF (Market Development Funds) to fuel high-impact programs, ensuring every dollar spent directly influences pipeline growth and meets specific ROI benchmarks
• Lead Cross-Functional Execution: Orchestrate end-to-end project lifecycles by aligning stakeholders across Marketing, Sales, and Integrated Campaigns to deliver consistent, localized messaging across digital, social, and event platforms
• Cultivate Strategic Partnerships: Build and maintain deep-rooted relationships with partner executives and internal stakeholders to unlock new co-marketing opportunities and ensure long-term strategic alignment
• Measure & Scale Performance: Analyze campaign data and partner impact to provide actionable insights to leadership, continuously refining tactics to improve scalability and market penetration

Requirements:

• Proven ability to position complex joint solutions
• connect high-level strategic goals to tactical, demand-driving execution
• Exceptional organizational skills with a focus on budget management (e.g. internal and MDF budgets), resource allocation, and a results-oriented approach to managing high-stakes marketing programs
• Strong communication skills and executive presence, with a track record of building cross-functional buy-in and influencing senior-level stakeholders in a fast-paced environment
• A proactive, resourceful mindset that allows you to shift seamlessly between big-picture strategy and hands-on execution while navigating global market nuances
• preferably within the domain of Artificial Intelligence