Senior Performance Marketing Manager

Wine Enthusiast is seeking a hands-on Performance Marketing Manager to lead paid search, paid social, and Amazon advertising. The role owns media strategy, execution, optimization, forecasting, and budget management, connecting campaign performance to revenue, profitability, inventory, and promotional goals.

Responsibilities:

• Lead paid-media execution: Build, manage, and optimize campaigns across paid search, paid social, and Amazon, balancing customer acquisition, revenue growth, and profitability
• Own product feeds: Manage feed health, product segmentation, pricing, availability, attributes, and catalog accuracy. Diagnose disapprovals and data discrepancies, resolve underlying issues, and verify corrections
• Turn analysis into action: Reconcile platform reporting with ecommerce data, identify performance drivers, and deliver clear recommendations beyond surface-level metrics
• Build forecasts and control budgets: Develop spend, revenue, and profitability projections with clear assumptions. Maintain accurate pacing, proactively flag risks, and obtain approval before exceeding or reallocating controlled budgets
• Execute holiday and promotional campaigns: Lead media planning, launch readiness, monitoring, and optimization for Black Friday, Cyber Monday, and other major selling periods
• Collaborate across teams: Partner with creative, merchandising, ecommerce, technology, and finance on creative testing, inventory priorities, landing pages, conversion tracking, and promotional execution

Requirements:

• 6+ years of performance marketing experience, with recent hands-on ecommerce ownership and demonstrated success managing significant media budgets through at least two holiday/Cyber Week cycles
• Google Ads and Microsoft Advertising/Bing, including branded and non-branded search, Shopping/PLA, and Performance Max, plus substantial Google experience with YouTube, Demand Gen, and Dynamic Search Ads
• Hands-on campaign management across Meta, LinkedIn, Pinterest, and TikTok, including audience strategy, creative testing, retargeting, and performance measurement
• Experience managing Amazon advertising and working in Seller Central, with an understanding of listing health, inventory, advertising efficiency, and marketplace profitability
• Proven ability to troubleshoot product feeds, build spreadsheet models, develop projections, and evaluate metrics such as ROAS, CAC, CPO, CVR, AOV, ACOS, and contribution margin
• Magento/Adobe Commerce, NetSuite, monday.com, Linear, Google Workspace, Looker, GA4, Google Tag Manager, and Merchant Center
• Excellent attention to detail, proactive issue escalation, and the ability to independently explain recommendations and execute against them
• Experience with Reddit and ChatGPT advertising, SQL, advanced feed-management platforms, incrementally testing, and high-consideration ecommerce products