Sr Product Marketing Manager

Offchain is hiring a Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, its smart account and wallet infrastructure. The role develops product positioning, launches and campaigns, supports sales and ecosystem partners, and connects marketing activity to pipeline and revenue.

Responsibilities:

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature
• Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement
• Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies
• Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards
• Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities

Requirements:

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
• Strong copywriting and storytelling skills - able to distill complexity into clarity
• Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
• Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
• Comfort navigating ambiguity and solving open-ended problems with structure and insight
• Daily AI tool user who can build simple agent workflows or automations
• Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
• Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success