Junior Market Research Analyst

Key Responsibilities:

The successful candidate will help gather and analyze market data, identify trends, and provide actionable insights to support strategic business decisions.

1. Market Research and Data Collection:

· Conduct primary and secondary research to gather data on market trends, customer preferences, competitor activities, and industry benchmarks.

· Utilize surveys, interviews, focus groups, and data mining techniques to collect relevant information.

2. Data Analysis and Interpretation:

· Analyze quantitative and qualitative data to derive insights and recommendations.

· Create detailed reports and dashboards summarizing findings.

3. Competitor Analysis:

· Monitor and analyze competitor strategies, pricing, and market positioning.

· Identify strengths, weaknesses, opportunities, and threats (SWOT).

4. Trend Identification:

· Identify emerging market trends and assess their potential impact on the business.

· Provide actionable insights to stakeholders for strategic planning.

5. Report Preparation and Presentation

· Prepare comprehensive market research reports, presentations, and summaries

· Present findings and recommendations to senior management and other stakeholders.

6. Collaboration with Teams:

· Work closely with marketing, sales, and product teams to align research insights with business goals.

· Provide input for product development, marketing campaigns, and go-to-market strategies.

7. Marketing Campaign Support and CRM Management

• Assist in planning, executing, and monitoring email marketing and LinkedIn outreach campaigns.
• Use HubSpot and Zoho CRM to manage prospect databases, contact lists, lead information, and campaign activities.
• Support lead generation through prospect research, database building, and audience segmentation.
• Track campaign performance, analyze engagement metrics, and prepare reports to identify opportunities for improvement.
• Coordinate with marketing and sales teams to support lead nurturing and follow-up activities.

Requirements

• MBA in Marketing or related field.

· Strong communication skills, both verbal and written.

· Creative thinking and problem-solving abilities.

· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

· Basic understanding of digital marketing, email campaigns, lead generation, and social media platforms.

· Ability to work collaboratively in a team environment.

• Hands-on experience using AI tools (such as ChatGPT, Gemini, Copilot, or other AI-powered platforms) for market research, campaign planning, execution, optimization, and performance analysis is a plus.