Growth Marketing Lead

BEVBIOTIC is seeking a Growth Marketing Lead to spearhead direct-to-consumer acquisition and customer retention. The role owns paid media, CRM and lifecycle marketing, creative production, and performance analytics, working with the Chief Marketing Officer to optimize growth and revenue.

Responsibilities:

• Media Strategy & Optimization: Plan, execute, scale, and optimize paid performance acquisition across channels, including Meta, Google/SEM, TikTok, YouTube, Display, Podcast, and affiliate/retargeting networks
• Budget & ROI Management: Manage media budgets against KPI targets (CAC, ROAS, LTV, conversion rates). Perform continuous media mix rationalization to balance growth and profitability
• Testing & Analytics: Conduct ongoing A/B testing on audiences, bidding strategies, creative visuals, messaging and landing pages using GA4, Shopify, and other attribution tools as necessary
• Email Campaigns & Newsletters: Own the end-to-end execution, including design and copywriting, of regular marketing email campaigns, brand newsletters, and product drops to engage the community, drive repeat purchases, and share our science
• Automated Lifecycle Flows: Design, build, and optimize retention and loyalty flows via Shopify, Klaviyo, Gorgias, and Seal (welcome sequences, abandoned cart, subscription replenishment, and win-back campaigns)
• Segmentation & Personalization: Leverage customer data and behavior analytics to build precise customer segments, tailoring messaging for maximum relevance and engagement
• CRO & Landing Pages: Partner on website and landing page updates to continuously improve user experience (UX) and conversion rate optimization (CRO)
• Testing & Analytics: Conduct ongoing A/B testing and optimization of the full customer lifecycle journey
• Creative Production: Design and produce high-converting ad creative, email graphics, and web banners using design platform(s) of your choice (e.g. Figma, Adobe Illustrator/Photoshop, Canva, and/or similar)
• AI-Powered Workflows: Leverage cutting-edge generative AI design and video tools of your choice (e.g., Midjourney, Runway, Photoshop Generative Fill, ChatGPT) to rapidly iterate, scale creative output, and optimize ad performance
• Brand Consistency: Ensure all visual assets maintain a premium, cohesive aesthetic while strictly adhering to regulatory and brand compliance guidelines
• Cross-Channel Reporting: Maintain and track comprehensive weekly and monthly performance reports across all owned, earned, and paid channels (Paid Media, CRM, GA4, Shopify)
• Data-Driven Recommendations: Work with CMO to analyze full-funnel customer data to uncover trends, derive actionable insights, and continually optimize strategy, budgets, and channel execution

Requirements:

• 6+ years of hands-on digital growth, performance marketing, and creative production experience within a fast-growing DTC CPG brand
• health & wellness brand experience a plus
• Hands-on experience managing and scaling $20k to $300k+ monthly paid budgets
• Proven track record of developing and executing full-funnel retention strategies, email/SMS marketing campaigns, automated customer lifecycle flows, and database segmentation to drive repeat purchases and customer LTV
• Proven track record of creating performance-focused visual graphics, static social ads, and short-form video concepts using Photoshop, Illustrator, Canva, Figma, or similar design software
• Demonstrated experience writing high-converting, engaging email and SMS copy for direct-to-consumer (DTC) brands
• Ability to balance brand voice with conversion-driven direct response principles
• Shopify, Seal Subscriptions, Klaviyo, Judge.me, Gorgias, Meta Ads Manager, Google Ads / SEM, TikTok, Google Analytics 4 (GA4), attribution tools, and design tools like Photoshop, Illustrator, Canva, or Figma, and generative AI tools like Midjourney, Runway, Photoshop Generative Fill, etc
• Exceptional ability to interpret performance metrics, convert complex data into actionable insights, and optimize campaigns accordingly
• Comfortable operating in a fast-paced, high-growth startup environment with a strong sense of ownership and accountability