Partner Marketing Manager

Flute is hiring a Partner Marketing Manager to turn its software and association partnerships into a reliable source of new merchants. The role develops and runs joint go-to-market programs, enables partners to market Flute, and owns partner pipeline, measurement, and team coordination.

Responsibilities:

• Partner-sourced pipeline — you hold the target for partner and merchant level pipeline and own the plan to hit it, working with sales leaders to identify signals and opportunities for outbound
• Partner marketing strategy — tiering partners by potential and building a quarterly marketing plan for each tier, so effort goes where the merchants are
• ISV and Software partner co-marketing — running joint campaigns, integration launches, webinars, press releases and marketplace listings with software partners who embed or refer Flute
• Association programs — building member-benefit campaigns with endorsed association partners, including member communications, newsletter placements, and conference presence
• Partner activation & enablement — creating co-branded kits (email templates, landing pages, one-pagers, pitch decks) that partners use to sell Flute, in partnership with the content and creative team. Activate with partners at key moments throughout the year, including events/tradeshows
• Partner and association events — working with our Events Manager on which shows and sponsorships to pursue, partner activations at those events, and the follow-up campaigns that turn booth traffic into pipeline
• Partner recruitment marketing — content and campaigns that bring new ISVs and associations into the program
• Tracking and attribution — working with Marketing Ops to set up partner lead routing, campaigns, source tracking, and campaign reporting in HubSpot
• Measurement — reporting partner-sourced pipeline, MQLs, and merchant activations by partner to leadership, and optimizing regularly

Requirements:

• 5–8 years of B2B marketing experience, including at least 3 years in partner, channel, or alliance marketing
• A track record of building partner programs that produced measurable pipeline — you can point to partner-sourced revenue, not just co-branded assets
• Experience running co-marketing with software partners (ISVs, ISOs, platforms, or marketplaces), including joint launches and shared campaigns
• Experience building partner enablement materials that partners actually used
• HubSpot or similar marketing automation experience, including campaign tracking and lead source attribution
• Strong written communication — you can write a partner pitch, a co-branded email, and a clear program brief
• Ability to align partner marketing teams and internal stakeholders without formal authority
• Comfort working events: planning partner activations and following up after shows
• Experience in payments, fintech, or financial services, especially integrated or embedded payments sold through software partners
• Bachelor's Degree in Marketing, Business Administration, or related field preferred
• Experience with association or membership-based marketing — you know how to reach members through their organizations
• Experience marketing to SMB merchants