Senior Manager, Customer Marketing

Fireworks AI is hiring its first Senior Manager of Customer Marketing to market the company through customer voices, results, and stories. The role owns strategy and programs for customer advocacy, references, peer proof, customer storytelling, co-marketing, and customer-led expansion support.

Responsibilities:

• Build an advocacy program people want to be part of, from the engineers and ML practitioners who know Fireworks best to the executives who bet on it
• Recognize and grow champions, and give them a stage with DevRel: talks, posts, office hours and early access
• Find advocates through Sales, DevRel and product usage signals, not just the accounts everyone already knows
• Make advocacy worth it: clear asks, and real value back such as early access, product input, visibility and invites
• Build a reference program that gives Sales references it can rely on in complex enterprise deals, matched by industry, company size and use case, with fair rotation so no advocate is over-asked
• Recruit executive advocates (CIOs, CTOs, heads of AI and engineering) who can speak to scale, security, reliability and procurement
• Set up peer-to-peer moments for late-stage deals: executive reference calls, site visits and reference dinners
• Supply customer references for analyst evaluations, and build a steady review motion on G2 and other peer sites
• Tell stories in the customer's own voice: technical deep dives with hard numbers (latency, throughput, cost per token) for evaluators, and business outcomes for the executives who sign off
• Build a library organized by industry and use case, and package it for the website, sales decks, account-based campaigns, launches and analyst briefings
• Spotlight customers and the people behind their wins across our channels, so their teams get credit for what they've built
• Co-market with customers through joint announcements, co-branded content and webinars that help their business as much as ours
• Nominate customers for awards and speaking slots, and help their leaders build profiles as voices in AI
• Support champions inside our accounts with what they need to advocate internally: shareable results, recognition and executive visibility
• Bring customer voices into expansion conversations with Sales and CS, like a peer reference for a new business unit or a story from a similar workload
• Connect customers with each other through roundtables, user groups and customer-led sessions, so teams learn new use cases from peers
• Put customers on stage at our events, partner events and industry conferences, and host executive dinners where customers make the case to prospects

Requirements:

• 7+ years in B2B marketing, with 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company
• You've built an advocacy program from scratch that customers wanted to be part of, not only run one that already existed
• Experience running advocacy and references for large, global enterprise customers, where deals involve long cycles, many stakeholders, security reviews and procurement
• You're credible with senior executives. You can recruit a CIO or CTO as an advocate and keep that relationship strong for years
• You know how to get customer stories approved at large companies, through legal, PR and brand review, without losing what makes them compelling
• Comfort with technical buyers. You can interview an ML engineer about latency and fine-tuning and turn it into a story that's accurate and readable
• A track record of customer proof that helped sales teams win and expand enterprise deals, with the numbers to show it
• Strong partnerships with Sales, Product Marketing, and Customer Success. You know how to earn access to customers and protect those relationships
• Excellent writing and editing, plus the judgment to know when a story needs a video, a benchmark or a 50-word quote
• You're energized by a fast-moving company where priorities shift and you're expected to build a plan that's as adaptable as it is effective
• Experience in AI, ML infrastructure, data platforms or cloud infrastructure
• You've built or run a developer community, champions or MVP-style program
• You've launched and run a Customer Advisory Board with enterprise executives
• Experience supplying customer references for analyst evaluations
• Hands-on with advocacy and reference platforms (for example Influitive, UserEvidence, SlapFive or Champion) and CRM tools like Salesforce or HubSpot
• Video production or podcast experience
• You've hired and managed a small team