Senior Performance Marketing Manager

Screen Pilot is hiring a Senior Performance Marketing Manager to lead performance marketing strategy and execution for hospitality clients. The role owns multi-channel campaigns, delivers measurable ROI, advises clients, and mentors team members while improving agency processes and performance frameworks.

Responsibilities:

• Campaign Strategy & Execution: Plan, execute, and optimize multi-channel performance strategies across SEM (Google, Bing) and Paid Social (Meta, TikTok, LinkedIn, StackAdapt) aligned with client SOWs and growth targets
• Client Advisory & Account Growth: Build trust-based relationships as the lead digital expert in the room, partnering with Client Leadership to identify expansion opportunities and proactively manage project scope
• Analytics, CRO & Tracking: Oversee GA4, Meta Pixels, and CAPI setups; partner with devs/designers on conversion rate optimization; and build real-time performance dashboards
• Team Mentorship & SOPs: Coach and train Managers, Coordinators, and Executives, while building scalable agency SOPs, AI tools, and automation frameworks
• Budget & Scope Management: Manage media budgets and forecasting tools (like Shape), logging daily time accurately (~7 hours billable/internal) to safeguard agency timelines and margins

Requirements:

• Proven track record in a senior performance marketing or paid media role within an agency setting
• Hands-on expertise across Google/Bing Ads, Meta, TikTok, and emerging ad networks, plus strong proficiency in GA4, Google Tag Manager, and data visualization tools
• Superior stakeholder management skills with experience expanding accounts, managing substantial media budgets, and navigating scope requirements
• Demonstrated ability to train direct reports, resolve workflow blockers, and elevate team-wide execution