Brand Marketing Manager

Logically is hiring a Brand Marketing Manager to grow brand awareness and engagement across its target markets. The role owns brand positioning, visual identity, social media, content and campaigns, while using analytics and cross-functional collaboration to strengthen the company’s reputation and community.

Responsibilities:

• Maintain and optimize Logically’s brand presence across websites, social media, and collateral
• Refine brand positioning and visual identity systems (logos, colors, typography, imagery)
• Serve as the brand champion across the organization, ensuring consistency and quality in all communications
• Strategically create a digital presence that embodies Logically’s core values, expertise, and long-term vision
• Lead paid social campaigns (LinkedIn, Facebook, Instagram, YouTube, etc.) and develop an organic social strategy to grow audience reach and engagement
• Build and execute content calendars aligned to strategic initiatives, campaigns, and industry trends
• Oversee reputation management across digital channels — responding to comments, direct messages, and reviews to maintain brand integrity, trust, and credibility
• Track and report on performance metrics such as engagement rates, reach, impressions, and CTRs, using insights to optimize content and strategy
• Collaborate with internal teams, agencies, and designers to produce multimedia content — videos, photography, graphics, blogs, and social posts — that bring Logically’s story to life
• Strategically capture and produce real-time content during company events, webinars, and in-office activities to highlight company culture, leadership, and innovation
• Repurpose and optimize existing content to align with emerging trends, ensuring consistent posting and alignment with audience interests
• Oversee the development and production of creative assets, ensuring timely delivery within existing project workflows
• Proactively monitor and manage brand reputation, addressing feedback, inquiries, and client reviews with professionalism and transparency
• Analyze and adapt social and industry trends to align with Logically’s brand voice and audience interests, leveraging data insights to drive engagement and relevance
• Cultivate relationships with industry influencers, partners, and thought leaders to amplify brand visibility and trust
• Engage with professional communities such as ISC², GTIA, and other IT and cybersecurity industry groups to expand Logically’s presence and strengthen brand authority
• Use analytics tools to evaluate campaign effectiveness and guide ongoing strategy refinement
• Collaborate with the Growth Marketing and RevOps teams to align brand and performance metrics with broader marketing objectives
• Regularly share insights and recommendations with leadership to inform future brand and content strategies
• Manage relationships with creative agencies, media partners, and freelancers, ensuring deliverables are on brand, on time, and on budget
• Oversee creative quality from concept through execution, maintaining consistent alignment with Logically’s standards for excellence

Requirements:

• 3–5 years of experience in brand marketing or social media marketing, ideally within B2B technology, SaaS, or IT/cybersecurity
• Proven expertise in social media strategy and execution across paid and organic channels
• Strong understanding of brand positioning, visual identity, and creative storytelling
• Experience managing agencies, vendors, and creative partners to deliver impactful campaigns
• Excellent project management and organizational skills with the ability to handle multiple projects simultaneously
• Analytical mindset with a passion for data-driven optimization and performance tracking
• Creative, collaborative, and proactive — you take initiative and bring ideas to life
• Exceptional written and verbal communication skills; ability to adapt tone and voice for different audiences and platforms
• Proficiency with tools such as HubSpot, Google Analytics, and Canva
• Familiarity or passion for leveraging AI tools (such as ChatGPT, Jasper, or Canva AI) to enhance ideation, content creation, and workflow efficiency