Marketing & Branding Manager

USA Tech Recruit is recruiting on behalf of an unnamed client for a Marketing & Branding Manager. The role leads U.S. brand strategy, campaigns, budget ownership, and cross-channel coordination for the client’s own-brand portfolio across supplements, health and wellness, and CPG.

Responsibilities:

• Own U.S. brand strategy

Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio

• Drive end-to-end campaigns

Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail

• Own the brand marketing budget

Plan spend, track ROI and deliver measurable brand-awareness outcomes

• Lead cross-channel coordination

Align Amazon, Costco, Target and DTC channels to create a unified brand experience

Requirements:

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness
• Proven track record of building brands in the U.S. market
• Hands-on experience owning and managing a brand marketing budget
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior
• Big-brand or 4A agency background running U.S. campaigns
• U.S. retail partnership experience, including Costco, Target, etc
• Based on the U.S. West Coast, preferably California or Washington
• Cross-border team or international HQ experience